The Most Important Design Elements of a Successful Email Campaign
If you want to see the best possible results, there are certain elements that you will need to focus on as you design your next email campaign.
Email marketing can be one of the most cost effective ways to reach out to a large number of people in a short space of time but your campaign needs to tick all the right boxes if you want to see high engagement and conversion rates for a successful email campaign.
Email marketing is constantly evolving so it’s important for marketers to stay abreast of any changes that might affect their own campaigns but there are a few core design related elements that will always help you build a successful email campaign.
- Watch that width. Your recipients should never have to scroll from side to side when reading your email but this will happen if your email is wider than 600px. Most email recipients will generally skim through an email so if some of your information isn’t visible; they’re not going to bother at all.
- Keep image blocking in mind. There are certain email clients that block images and email marketers should prepare for this by using alt-tags. It’s also a good idea to maintain a balance between HTML and images to prevent blocking altogether.
- Rethink your CTA placement. Not all recipients are going to scroll down when they open your email so placing your call-to-action above the fold will give you a better chance of generating a conversion. You could even repeat your CTA by placing one near the top of the email and another further down.
- Make your images amazing and copy brief. Striking a balance between images and text is important but ensure that the images you do use are telling a story and that you need minimal copy to bring your point across. Your images and your copy should be as unique as possible.
- Make unsubscribing easy. To gain the trust of your recipients, place your unsubscribe link in a very visible area of your email so that they’re aware that they can unsubscribe at any time.
- Stick to three columns or less. When you’re working with a width of 600px or less, aim to not use a layout with more than 3 columns to quickly and easily design your next email campaign.
- Remember mobile. If you don’t want to lose out on a lot of potential business, be sure to design your email with mobile in mind too. If a user has to zoom in and scroll to read your content on a mobile device, they aren’t going to give it too much attention.
- Optimize your images. Remember that your recipients will be accessing your email on a variety of devices and nobody wants to have to wait a few minutes for images to download so it’s important to optimize your images for the web if you want to see better results.
- Match up fonts and colors. Make use of colors and fonts that are similar to your brand in order for the email to be easily recognizable.
- Test across browsers and devices. Before you send your campaign out, take the time to test your email across multiple devices and browsers to ensure that your recipients won’t hit any snags when they try and open your email.
Originally posted 2017-12-26 22:25:46. Republished by Blog Post Promoter