17 Terrific Tactics for Increasing Your Email Clicks

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17 Terrific Tactics for Increasing Your Email Clicks

There are many different ways that you can increase your email click-through rates; here are a few of the best tactics.

Have you ever developed an incredible email campaign only to find that your click-through rates aren’t as high as you thought they would be? It does happen but it’s definitely something that you can easily improve with a few clever yet simple tactics.

1. Include one call-to-action. While it’s definitely ok to display your call-to-action more than once, it’s best to only stick to one type of action. To avoid confusion, only ask your email recipients to perform one action per email.

2. Get to the point. There is still a place for longer emails but when you’re trying to get a recipient to convert it’s best to keep your email copy short if you want it to be effective. Have a user click through to your website if you would really like to give them additional information.

3. Segment that list. The more relevant an email is, the more likely it is that a recipient will open it. Users don’t want to have to read through content that won’t benefit them in some way. By segmenting your list you can make your emails as relevant as possible.

4. Give it some personality. When you develop your email copy, add a bit of your brand’s personality to the mix to make your copy sound more conversational and engaging.

5. Make sure that your emails are responsive. A large percentage of online users access their emails using their mobile devices on a daily basis and this number is only going to continue growing so it’s in your best interest to ensure that your emails are mobile-friendly.

6. Timing is everything. When would a prospect or client be most interested in clicking on a link in your email? Do they have the time and are they in the right frame of mind? Test out your timing to increase your click-through rates.

7. Use their fear of missing out. People hate missing out so throw a bit of urgency into your email to increase your clicks.

8. Give them the option to share. Including social sharing buttons in your emails will not only potentially increase your clicks but your reach too. While one recipient might not be interested in a particular offer, they might know somebody that would be.

9. Personalize your messages. Personalization goes beyond addressing someone by name. You could also start mentioning past downloads, purchases and content they’ve recently read to make your email more relevant.

10. Resend unopened emails. While you should never resend hard bounce emails, if an email has only returned a soft bounce, resend it at a later stage so that you aren’t missing out on any potential clicks.

11. Use video. According to Insivia, using videos in emails increases email click-through rates by up to 300%. If you have the means to create video content, use it in one of your emails to test the results.

12. Don’t make your design overcomplicated. This point fits in with keeping your email copy simple. Keep your design just as simple to avoid overwhelming your recipients.

13. Remove distractions. If you want to keep your recipients focused on your call-to-action, don’t include a menu in your header or any advertising. If you’re sending out a regular newsletter, advertising can be used but keep it to a minimum.

14. Get automated. Automatic email campaigns are highly relevant. The recipient will have just performed a specific action so an automated campaign will send them the right message at exactly the right time.

15. Use action-based calls-to-action. Instead of using the usual Click Here or Read More CTAs, make them more action-based. Use words like Grab, Watch, Shop or Start.

16. Test your frequency. Look at how often you are emailing your clients and whether sending emails more often or a little less changes your click-through rates.

17. Social proof works wonders. Trying to sell a specific product? Include a few testimonials as social proof to increase your clicks.

 

Originally posted 2018-03-03 19:53:38. Republished by Blog Post Promoter

Select Your Email Service Provider Carefully

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EMAIL SERVICE PROVIDER: CHOOSE WISELY

Email marketing is a trending concept. Utilizing an email service provider is the obvious choice when Due to its numerous benefits, high ROI, and low comparative cost many companies prefer to use this medium for the marketing of their product and services. It is fast and cost effective. Email marketing allows you to interact with a lot of people in less time.

For people who use email marketing an email service provider (ESP)  provides them with an email marketing platform for their campaigns and newsletters. They provide a turnkey platform and some offer guidance on your marketing campaign, results and the overall effectiveness of your email marketing efforts.

Before you select your email service provider (ESP), consider the following:

 

UNDERSTAND YOUR EMAIL MARKETING NEEDS

Your email service provider should understand your requirements. These requirements include the delivery speed and timing you want, emailing frequency, monthly volume, and segmentation of your email list Considering all of these personalized needs will help you select your email service provider.

 

IP ADDRESS MANAGEMENT AND REPUTATION

An IP address allocation is one of the basic services your ESPs should offer. Your IP address is like a phone number with which your customers communicate with you via the smpt process. If your ESP is not providing a private IP address to you it may be harmful to you. Shared IP addresses with other people can increase confusion for your customers and can get you blacklisted. That will affect the reputation of your company. Ask your ESP to provide you with a private IP address or ask how they maintain the IP blocks reputation.

 

COMPLIANCE WITH EMAIL MARKETING LAWS

ESP’s are also responsible for the compliance of CAN-SPAM act regulation. Can-spam are the laws which are to be followed when using email marketing. These laws include some basic things you have to keep in your mind while email marketing. The points in the laws include: consent of the person you are trying to communicate, using proper wording for your email’s subject, allowing the other person to quite whenever he want to.

 

EMAIL MARKETING TRACKING TOOLS

ESP’s should have a proper system of getting the information about the whole process i.e. the number of people contacted, the content sent to different people, the rate on which the data is sent, the frequency of emails and other. It should provide you with simple statistics so you can have the account of your progress.

 

ESP PRICING STRUCTURE

Your selected ESP should have an affordable and easy to understand pricing plan. Some of the companies offer a free trial period so you can check out the system for a bit. Others have different pricing structures such as a recurring monthly or payment according to the amount of emails sent. Make sure you select an ESP with a pricing plan which fits your needs.

Selecting an ESP is a process which should be wisely done in order to avoid headaches down the road. Once you select a service provider which suits your needs, half of your marketing process will be done.

Originally posted 2016-10-23 13:55:11. Republished by Blog Post Promoter

Why is Email Marketing Important?

why is email marketing important

Why is Email Marketing Important to your Business?

In today’s day the internet and marketing has become one of the most basic necessities of business. People can network and connect with each other in a matter of seconds. Instead of following traditional methods email marketing is one of the most effective ways used by almost all of the leading companies today. It provides the highest ROI out of all digital forms of advertising and is extremely effective if done right.

 

Continue reading “Why is Email Marketing Important?”

Originally posted 2016-10-25 15:38:44. Republished by Blog Post Promoter

How to Create a Memorable Welcome Email

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How to Create a Memorable Welcome Email

A welcome email is an important campaign for all businesses, here’s how to make yours great.

A brand’s welcome email serves as a first impression. Thanking your customers for their support and acknowledging them as new subscribers gets your relationships off to a good start.

A recent study by Return Path shows that welcome emails have a 42% higher read rate than the average email, making this one of the most important automated campaigns that a business can send.

The beauty of a welcome email is that it’s simple to setup and it doesn’t require a lot of copy or an intricate design, yet it’s an email that can drastically improve your conversion rates and grow your brand.

 

Tips for creating an impactful welcome email

If you really want your welcome email to stand out, here are a few helpful tips.

  • Use the right ‘from’ address

In order to avoid any confusion, use a ‘from’ email address that’s easily recognizable. When a recipient can’t immediately tell who an email is from there’s a good chance they will ignore it or simply delete it.

  • Be timely

Your welcome email should reach your new subscriber within a few hours. When a welcome email is only received the day after someone signs up, it doesn’t have as big an impact.

  • Stay true to your brand

The reason why someone signs up for your emails is because they can relate to your brand, find your content or products interesting and would like to hear from you on a regular basis. Make sure that you’re incorporating your brand’s unique personality and values into your emails, including your welcome email. It helps get subscribers excited about your future emails.

  • Deliver on your promises

If you’re going to be offering an incentive for signing up, make sure that the offer can be redeemed in your welcome email. Don’t send this in a separate campaign as it might cause the user to change their mind about subscribing when you don’t deliver on your promise.

  • Make it personal

This welcome email is all about your new subscriber so personalize your email by addressing them by name. Most businesses ask for a name, surname and email address during sign-up so you should have this information available to you already.

  • Drive traffic to your other platforms

Your welcome email is the perfect opportunity to tell new subscribers about your social media pages or to send them to your website. You shouldn’t overwhelm them with too much information though so stick to one or two links or calls-to-action.

  • Create a simple subject line

Your subject line is another aspect that can be used to help subscribers recognize who your email is from and to encourage opens. Create an engaging subject line that gets to the point.

  • Use amazing images

Since your welcome email should be short and sweet, make use of one or two amazing images to grab your audiences’ attention and set the tone for future emails. A picture really is worth a thousand words.

  • Set expectations

Use your welcome email to give your subscribers a better idea of what they can expect from you going forward. Tell them how often they’ll be hearing from your brand and what content they can expect.

  • Don’t forget an unsubscribe link

Even though you are confirming a new subscription, you should always include an unsubscribe link to increase trust and to avoid being blacklisted.

 

Originally posted 2018-03-07 21:00:05. Republished by Blog Post Promoter