EMAIL SERVICE PROVIDER: CHOOSE WISELY
Email marketing is a trending concept. Utilizing an email service provider is the obvious choice when Due to its numerous benefits, high ROI, and low comparative cost many companies prefer to use this medium for the marketing of their product and services. It is fast and cost effective. Email marketing allows you to interact with a lot of people in less time.
For people who use email marketing an email service provider (ESP) provides them with an email marketing platform for their campaigns and newsletters. They provide a turnkey platform and some offer guidance on your marketing campaign, results and the overall effectiveness of your email marketing efforts.
Before you select your email service provider (ESP), consider the following:
UNDERSTAND YOUR EMAIL MARKETING NEEDS
Your email service provider should understand your requirements. These requirements include the delivery speed and timing you want, emailing frequency, monthly volume, and segmentation of your email list Considering all of these personalized needs will help you select your email service provider.
IP ADDRESS MANAGEMENT AND REPUTATION
An IP address allocation is one of the basic services your ESPs should offer. Your IP address is like a phone number with which your customers communicate with you via the smpt process. If your ESP is not providing a private IP address to you it may be harmful to you. Shared IP addresses with other people can increase confusion for your customers and can get you blacklisted. That will affect the reputation of your company. Ask your ESP to provide you with a private IP address or ask how they maintain the IP blocks reputation.
COMPLIANCE WITH EMAIL MARKETING LAWS
ESP’s are also responsible for the compliance of CAN-SPAM act regulation. Can-spam are the laws which are to be followed when using email marketing. These laws include some basic things you have to keep in your mind while email marketing. The points in the laws include: consent of the person you are trying to communicate, using proper wording for your email’s subject, allowing the other person to quite whenever he want to.
EMAIL MARKETING TRACKING TOOLS
ESP’s should have a proper system of getting the information about the whole process i.e. the number of people contacted, the content sent to different people, the rate on which the data is sent, the frequency of emails and other. It should provide you with simple statistics so you can have the account of your progress.
ESP PRICING STRUCTURE
Your selected ESP should have an affordable and easy to understand pricing plan. Some of the companies offer a free trial period so you can check out the system for a bit. Others have different pricing structures such as a recurring monthly or payment according to the amount of emails sent. Make sure you select an ESP with a pricing plan which fits your needs.
Selecting an ESP is a process which should be wisely done in order to avoid headaches down the road. Once you select a service provider which suits your needs, half of your marketing process will be done.
Originally posted 2016-10-23 13:55:11. Republished by Blog Post Promoter