Simple Tips for Writing Better Email Copy
How to create impactful email copy that gets to the point and boosts conversions.
If you want your brand to stand out in an inbox that’s usually flooded with other emails, you’ll need to have some killer copy to help you out.
Your email copy plays a leading in role in convincing people to open your message and convert. Your recipients will see your subject line and preview text well before they get the chance to enjoy your images and email design so it pays to give your copy some extra attention.
Tips for writing email copy that converts
If you’ve started developing your email marketing strategy and would like to get going on your copy, below are a few tips that you can use to make your emails more impactful.
Make your email copy scannable
Today’s online user scans almost everything. With our lives being so busy and with so much content to get through, it’s best if your email copy is scannable. Bold key messages and make use of bullet points to draw attention to the most important information.
Use images to support your content
One good image can turn an email around completely. You shouldn’t rely on the image to get your message across though; it should simply make your message stand out even more. Make sure that the image has been optimized for the web for a better user experience.
Stick to one core message and action
An effective email is brief and gets to the point. Your email should only convey one idea at a time to avoid confusing your recipients and asking too much of them. Use one clear call-to-action so that recipients know exactly what step to take next.
Write with your segments in mind
Email list segmentation is an important part of creating more effective campaigns. Once you segment your email list you can create copy that’s much more relevant to each of these segments, copy they’ll be able to relate to.
Appeal to their emotions
Use words that appeal to the emotions of your readers to make a bigger impact. Look at the problem that you’re trying to help them solve and think about the emotions they would be feeling to make your copy more relatable.
Your audience doesn’t want to feel like they are being addressed as a group of people but rather as individuals so make use of words such as ‘you’, ‘me’ and ‘us’ to make your copy sound more personal.
Pair your subject line with your preview text
Your subject line and your preview text are the first lines of copy that your recipients will see so make sure that your preview text supports your subject line if you want to encourage more people to open your emails.
Use facts and numbers
Don’t make claims in your email copy without backing them up. Make use of facts, numbers and sources to back your claims and make your brand sound more trustworthy.
Find your tone of voice
As a marketer, you should already know what your brand values are. Use these values to develop a unique tone of voice that you can use in your email copy. The right tone of voice will again help your recipients relate to your brand and make your copy seem more personal.
Don’t forget to test
There is no telling what your target audience will respond to so it’s important to test a few different copy variations to achieve the best possible results.
Originally posted 2018-03-03 19:45:26. Republished by Blog Post Promoter