Choosing the Right Data Provider

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Choosing the Right Data Provider

A data provider can help you improve your marketing effort and your business. By using targeted data of the highest quality, you can connect more with the right people, achieving high lead numbers and cutting expenses in the process. On the other hand, using the wrong data can see your advertising and marketing strategies failing to gain grounds, with unpleasant consequences for your organization. Therefore, selecting a business-to-business data provider is a critical decision. You need to be certain that the organization you decide to work with has the skills and necessary requirements to deliver the results that you seek. Data providers offer different services. They sell mail listings, business lead lists, and also offer lead management services.


Lead Management

A set of programs, systems, and practices created in order to attract and generate new prospective customers, and are generally operated through a range of marketing campaigns or programs, is what is called Lead Management. It helps you narrow that gap between marketing and sales. It fosters a business’s attachment between its outgoing consumer advertising and the responses to that advertising. These methodologies are set for business-to-business and direct-to-consumer strategies. The direct link of lead management to sales management fosters business profitability through gaining new customers, selling to existing customers, and creating a niche within the market. This steps has accurately also been described as customer acquisition management.

The general ethics of lead management creates a well-defined framework for managing volumes of business inquiries, frequently known as leads. The process creates a framework for organization of data, shared across the various levels of a sales process, and across a shared sales force. With the invention of the internet and other information technology systems, this process has vastly become technology-centric, as businesses practicing lead management methodologies have shifted much of the manual workload to automated systems, though personal relations with lead inquiries is still vital to success.

The aim of an effective lead management initiative, just like other related business practices such as marketing, advertising etc. Is to generate new business revenue, increase awareness, and improve the attitudes of prospective customers and the public for future business development. Lead flow process while simple in view can become more difficult to comprehend as customers, potential customers and sales professionals relate. Lead management services are offered by data providers.


Lead Management Framework

Lead generation:

Lead generation can be done through the use of different marketing technologies and strategies. Lead generation looking at it from an architectural perspective is simply the ability to develop the interest of a consumer and develop enough data to validate and prioritize their interest

Lead acquisition and distribution:

Lead acquisition is the first and likely the most important prospective disconnect in the lead management process. This process is linked to a myriad of consumer response theories that show the relevance and replies of the customer experience as being important ingredients in turning potential customers into actual customers. Once gotten, the accuracy, relevance and quickness of response can ultimately influence a prospective consumer’s decision to buy, or not buy, a product or service.


Effective lead management methodologies, requires intensive and precise high level communication, both internally and within organizations, and externally to the lead inquiries. Communication roles should include careful sourcing of inquiry information and appropriate mechanisms to process such information. New technology has provided marketing systems with the infrastructure to do extensive lead nurturing activities through automation systems which often include mail listings and automated telephone dialing.


The analytics framework is the last, and once the other frameworks are in place, the most important piece of an effective lead management system. This portion of the framework allows for the review and breakdown of lead actions, sales performance and marketing channels

With the wide varieties of names in the data generation market, choosing the most suitable data provider can sometimes be a drag. You wouldn’t know if you have made the right choice or not until you are already two months into a 12 months long contract. It’s quite hard to identify the perfect data source before signing a contract. However, there are some important criteria to look out for when choosing a data provider. These include:


Verifiable data sources:

Can your data provider tell you precisely how they acquired the data they are selling to you? And can their sources be verified? If the answer to either question is no, then you should look elsewhere. It’s simply not worth the risk. Once you have evidence that the data is from a reliable source, it’s old to find out how regularly it is updated. Business-to-business DTA is a continuously evolving entity and it decays very quickly at 35% per year. Therefore data lists need to be constantly updated and refreshed.

The right accreditations:

Data providers should be registered with the Data Protection Act. Data providers should collect DTA fairly and lawfully. It is also good to review the data provider’s website and check for valid contact information such as phone number and email address.

Targeted records and deliverability guarantees:

The best data providers will work with you to acquire data that best fits with your marketing and wider business goals. They will analyze your current customers to discover what motivates them and what similarities they share. It is important that your business-to-business data provider can verify that your marketing and advertising messages will get to the target people majority of the time.


When selecting a data provider, you must make sure their lists contains companies or individuals that fall under the target geography.

Some other questions to ask before choosing a data provider include:

  • Is their policy uptight
  • Do they provide insightful news?
  • What is the quality of their contacts?

A data provider can help your business to reach new heights, scaling previously unreachable potentials and growing your brand. The best data providers will acquire their data from sources that are verifiable and will be able to prove their credentials. For this reason, digging into various data sources before selecting the most suitable one, is always the best option.

Originally posted 2017-12-07 22:50:28. Republished by Blog Post Promoter