Where can I find a CEO email list?
Clients are always asking where they can find a good CEO email list. Executives and decision makers are much sought after when prospecting. Without the contact info for these C-level execs you end up trying to get past the gatekeeper or someone lower on the totem pole who, unless you are very adept at social engineering, ends up blocking access to these individuals. Your message never gets delivered. Sales stagnate and you know how the rest goes. Continue reading “Where can I find a CEO email list?”
Originally posted 2016-06-20 07:09:49. Republished by Blog Post Promoter
What to Look For in Email List Brokers
If you are about to begin a direct mail marketing program, there are different tools you will require to increase the potential responses. Where getting the right email list is important, sending the right material is also something on which the results matter a lot. The effectiveness of a direct mailer relies mostly on the content sent or shared to the potential customers. Direct marketing is growing as one of the most popular types of marketing because of the number of people it engages.
There are thousands of different lists in the market these days. Besides consumer lists, there are business lists also which a new business can target. Choosing the right email list brokers is important for the successful completion of the direct marketing campaign. There are tons of list brokers currently operating in the market today so you need to make sure that the one you are choosing has the correct information which is updated and accurate. Here we will discuss three qualities of them that you should seek before choosing one for your marketing campaign.
There is no shortcut to experience. There are millions of mailing lists available and most of them are not useful because of the outdated information. Experienced mailing list brokers know which lists are tested for successful results. They also know which mailing lists are new in the market which can be targeted for the favorable outcomes.
Email list brokers providing different lists like business leads list or free email address lists should have a good repute in the market. Reputation means more than what you expect. IF the broker has a good reputation, it is obvious that he would have the lists having correct and up to date information. Find out about a company’s reputation by asking about their industry memberships and contact those organizations. A brokerage without any industry affiliations is not a good sign. You should save your time and money and find out a list broker that has a nice goodwill in the market so you can get your desired outcomes.
What is the point of getting in touch with email list brokers if the services offered by them are not tailored to your requirements? The best list brokers will offer you services which are personalized for your requirements and give you the list of your potential target customers. They also offer some extra services like little research and creative designs for your content. You should get in touch with one which you think gives value to your campaign and offer services that are suitable for your marketing campaign.
The above are the three traits you should look for in an email list broker. You should remember that you are not doing this for fun but to increase your customer base so get the one with the best email business database.
Originally posted 2017-12-23 22:15:33. Republished by Blog Post Promoter
Why Use Business Leads List
Every marketing project needs the right resources. Among the assets a skilled marketer is at the top of the pyramid. Financing comes in second place. No project can be taken forward without sufficient pool of finance available. Technology then follows. These days, almost every marketing technique is made successful with the use of technology. Internet and telephone are two of the major applications of technology which are making marketing projects more successful. When all that is in place you can begin your marketing efforts. This is where a business leads list comes into play.
Apart from the above-mentioned items, business leads list is another element that plays a vital role in the success of any marketing campaign. Be it B2C or B2B businesses, the significance of business leads list cannot be denied. It is a need of all companies to continue a strong relation with the existing customers besides making new customers. The business leads list contains all the contact information, names, positions, companies, mailing addresses, email addresses and phone numbers etc. The database may also contain other essential elements like website or zip codes. The items in the business leads list to act like the connecting lines between the sellers and the targeted buyers.
Benefits of Using Business Leads List
Following are some of the best benefits of using a business leads list or free email address list.
Generating Fresh Leads
For any company looking to get new clients, getting the contact information is of high importance. It will enable you to connect with them through various channels like telephone, email, or direct mail etc. A business leads list provides you all the information you need for correspondence with the target customer. You don’t have to waste time looking for people whom you can contact when you have a tailored list of potential new customers.
Saves Time and Money
There are many other costs being incurred by any company so if you have to incur additional costs just to communicate with new clients, it would feel a huge burden on the accounts. Besides just money, your precious time would also go in vain. If you get an email list from list brokers, you can save your time and money to invest in other more productive options.
These are some of the best benefits of using business leads list. There are different email list brokers that you can easily find. However, you should find the one that meets your requirements and provide you with a list that matches your target audience. The list brokers should also respond to all your queries timely and in an easy way so you can act upon the recommendations without wasting further time. Any company needs new customers to keep the growth process alive and reach new heights in the business world.
Originally posted 2017-12-25 15:19:53. Republished by Blog Post Promoter
Should you purchase email lists?
An often asked question we hear is “should you purchase email lists?” And you will hear different answers depending on who you ask regarding this question. One camp will tell you absolutely not, while the other, usually marketers, data providers, and email service providers will tell you it is OK. As long as you follow some basic rules and the legal guidelines in your location it is generally not an issue. Continue reading “Should you purchase email lists?”
Originally posted 2016-06-22 06:24:01. Republished by Blog Post Promoter
The Basics of the CAN-SPAM Act for Email Marketers
What you need to know about complying with the CAN-SPAM Act as an email marketer.
In 2003, the CAN-SPAM Act was signed in by President George W. Bush. It set the standards for sending commercial emails in the United States.
The CAN-SPAM Act is still relevant today and the guidelines are something that all email marketers should get to know if they want to avoid facing a heavy fine or being blacklisted.
Brands that don’t comply could face a whopping $16,000 fine for every email that doesn’t meet the act’s requirements.
Who is the act relevant to?
While all email marketers should be following a number of best practices to avoid being marked as spammers, the CAN-SPAM Act is not relevant to everyone.
Email content generally falls under two main categories:
- Transactional: Transactional emails are usually the mailers that are sent to customers. The content is relationship based and the business isn’t directly trying to sell them something.
- Commercial: A commercial email is used to promote a brand, product or service to email recipients on a database.
Companies that are sending out commercial emails need to comply with all aspects of the CAN-SPAM Act. Transactional emails don’t need to meet all of the requirements of the act but the content shouldn’t be false or misleading.
If your emails contain both transactional and commercial content, look at the core message of the email to decide whether you need to take CAN-SPAM guidelines into consideration.
The dos and don’ts of the CAN-SPAM Act
Below are the basic guidelines to follow as an email marketer.
- Do honor opt-out requests within 10 days or less.
- Do make it known that your email is an advertisement. There are ways to do this without discouraging users from opening your emails.
- Do make sure that your “Reply-To” and “From” addresses are accurate and that recipients can immediately identify who the message is from.
- Do tell your recipients how they can unsubscribe from receiving any further emails from your business. Make the unsubscribe option clear to avoid being marked as spam.
- Do monitor what other companies are sending out on your behalf. If you are using a marketing agency or company to handle your email marketing, it’s your responsibility to make sure that they are complying with the CAN-SPAM Act.
- Don’t ask recipients to do anything more than reply to an email or visit a web page to unsubscribe from your emails.
- Don’t sell or transfer a recipient’s email address once they have unsubscribed from your database.
- Don’t forget to tell recipients where you are located. Your emails need to contain a valid physical or postal address.
- Don’t use deceptive subject lines. Recipients should be able to gauge what your email is about based on your subject line and shouldn’t find something different once they open it.
Originally posted 2017-12-25 16:15:42. Republished by Blog Post Promoter