Simple Tips for Writing Better Email Copy

writing email copy

Simple Tips for Writing Better Email Copy

How to create impactful email copy that gets to the point and boosts conversions.

If you want your brand to stand out in an inbox that’s usually flooded with other emails, you’ll need to have some killer copy to help you out.

Your email copy plays a leading in role in convincing people to open your message and convert. Your recipients will see your subject line and preview text well before they get the chance to enjoy your images and email design so it pays to give your copy some extra attention.

 

Tips for writing email copy that converts

If you’ve started developing your email marketing strategy and would like to get going on your copy, below are a few tips that you can use to make your emails more impactful.

 

Make your email copy scannable

Today’s online user scans almost everything. With our lives being so busy and with so much content to get through, it’s best if your email copy is scannable. Bold key messages and make use of bullet points to draw attention to the most important information.

 

Use images to support your content

One good image can turn an email around completely. You shouldn’t rely on the image to get your message across though; it should simply make your message stand out even more. Make sure that the image has been optimized for the web for a better user experience.

 

Stick to one core message and action

An effective email is brief and gets to the point. Your email should only convey one idea at a time to avoid confusing your recipients and asking too much of them. Use one clear call-to-action so that recipients know exactly what step to take next.

 

Write with your segments in mind

Email list segmentation is an important part of creating more effective campaigns. Once you segment your email list you can create copy that’s much more relevant to each of these segments, copy they’ll be able to relate to.

 

Appeal to their emotions

Use words that appeal to the emotions of your readers to make a bigger impact. Look at the problem that you’re trying to help them solve and think about the emotions they would be feeling to make your copy more relatable.

 

Get personal

Your audience doesn’t want to feel like they are being addressed as a group of people but rather as individuals so make use of words such as ‘you’, ‘me’ and ‘us’ to make your copy sound more personal.

 

Pair your subject line with your preview text

Your subject line and your preview text are the first lines of copy that your recipients will see so make sure that your preview text supports your subject line if you want to encourage more people to open your emails.

 

Use facts and numbers

Don’t make claims in your email copy without backing them up. Make use of facts, numbers and sources to back your claims and make your brand sound more trustworthy.

 

Find your tone of voice

As a marketer, you should already know what your brand values are. Use these values to develop a unique tone of voice that you can use in your email copy. The right tone of voice will again help your recipients relate to your brand and make your copy seem more personal.

 

Don’t forget to test

There is no telling what your target audience will respond to so it’s important to test a few different copy variations to achieve the best possible results.

Originally posted 2018-03-03 19:45:26. Republished by Blog Post Promoter

Select Your Email Service Provider Carefully

email service provider

EMAIL SERVICE PROVIDER: CHOOSE WISELY

Email marketing is a trending concept. Utilizing an email service provider is the obvious choice when Due to its numerous benefits, high ROI, and low comparative cost many companies prefer to use this medium for the marketing of their product and services. It is fast and cost effective. Email marketing allows you to interact with a lot of people in less time.

For people who use email marketing an email service provider (ESP)  provides them with an email marketing platform for their campaigns and newsletters. They provide a turnkey platform and some offer guidance on your marketing campaign, results and the overall effectiveness of your email marketing efforts.

Before you select your email service provider (ESP), consider the following:

 

UNDERSTAND YOUR EMAIL MARKETING NEEDS

Your email service provider should understand your requirements. These requirements include the delivery speed and timing you want, emailing frequency, monthly volume, and segmentation of your email list Considering all of these personalized needs will help you select your email service provider.

 

IP ADDRESS MANAGEMENT AND REPUTATION

An IP address allocation is one of the basic services your ESPs should offer. Your IP address is like a phone number with which your customers communicate with you via the smpt process. If your ESP is not providing a private IP address to you it may be harmful to you. Shared IP addresses with other people can increase confusion for your customers and can get you blacklisted. That will affect the reputation of your company. Ask your ESP to provide you with a private IP address or ask how they maintain the IP blocks reputation.

 

COMPLIANCE WITH EMAIL MARKETING LAWS

ESP’s are also responsible for the compliance of CAN-SPAM act regulation. Can-spam are the laws which are to be followed when using email marketing. These laws include some basic things you have to keep in your mind while email marketing. The points in the laws include: consent of the person you are trying to communicate, using proper wording for your email’s subject, allowing the other person to quite whenever he want to.

 

EMAIL MARKETING TRACKING TOOLS

ESP’s should have a proper system of getting the information about the whole process i.e. the number of people contacted, the content sent to different people, the rate on which the data is sent, the frequency of emails and other. It should provide you with simple statistics so you can have the account of your progress.

 

ESP PRICING STRUCTURE

Your selected ESP should have an affordable and easy to understand pricing plan. Some of the companies offer a free trial period so you can check out the system for a bit. Others have different pricing structures such as a recurring monthly or payment according to the amount of emails sent. Make sure you select an ESP with a pricing plan which fits your needs.

Selecting an ESP is a process which should be wisely done in order to avoid headaches down the road. Once you select a service provider which suits your needs, half of your marketing process will be done.

Originally posted 2016-10-23 13:55:11. Republished by Blog Post Promoter

Where can I find a CEO email list?

CEO email list

Where can I find a CEO email list?

Clients are always asking where they can find a good CEO email list. Executives and decision makers are much sought after when prospecting. Without the contact info for these C-level execs you end up trying to get past the gatekeeper or someone lower on the totem pole who, unless you are very adept at social engineering, ends up blocking access to these individuals. Your message never gets delivered. Sales stagnate and you know how the rest goes. Continue reading “Where can I find a CEO email list?”

Originally posted 2016-06-20 07:09:49. Republished by Blog Post Promoter

Purchasing the Right Mailing List

list brokers

Steps to Purchase the Right Mailing Lists

Are you a small business owner or you have a start-up, and you are wondering how you can get your business to a wider audience? Mailing lists are one of many ways to do that. But first, what is a mailing list?

A mailing list is a unique way of using an email which allows for widespread dissemination of information to several internet users. They are a very effective way to communicate with existing customers and also potential ones.

Mailing lists are one of the easiest, fastest and least expensive ways to grow your business. Strengthening, building and maintaining a subscriber list for your business is a wonderful way to build excellent relationships with both customers and prospects, plus it helps maintain and build your company or professional image, all of which serves to make your business profitable over the long term.

Continue reading “Purchasing the Right Mailing List”

Originally posted 2017-12-06 20:42:37. Republished by Blog Post Promoter

Why Buy a Mailing List?

list brokers

What Provider to Buy a Mailing List From

Having trouble marketing your promotions? Looking to buy mailing list that helps you find customers? Don’t worry, we are her to help you buy mailing list that is accurate. We can help you find new customers within few seconds. Identify your target audience that is all we need to design, print and deliver your mailing list.

Email marketing is the process of using email to get your message in front of your target audience. It is one of the most powerful tools that helps in growing your business. It provides an open, interactive and conversational communications.

Do you know why you need the services of a good mailing list provider? Here is the reason for choosing the best mailing list service.

Accuracy

Our team assures you that you won’t be provided outdated or wrong data. We hugely invest in the verifying and updating our records every year. So when you buy mailing list you are provided the best and high-quality data. We offer you a complete range of affordable sales and marketing solutions to help your business. With the help of our services, you can manage, acquire and retain consumers.

 

Right Prospects

We offer more than 25 million business records and 245 million consumer records. You can buy mailing list that is in accordance with your needs. You can choose from plenty of criteria options. It includes:

  • Incomes
  • Geography
  • Credit rating
  • Sales volume.

Buy Mailing List for Direct Mail Campaigns

Having trouble reaching new customers? We know finding new prospects is a challenging task. With the help of direct mailing campaign, you can easily find new prospects. We help you by creating or sending a postcard, brochure or letter to your customers on your behalf.

Advantages of Using Email List

Here are some advantages for you to use email list.

Save Money

When you decide to go digital, you are saving money and trees. As you will avoid printing paper, in the same way, you will be reducing the postage cost. In an email newsletter, you can use the design template again and again. Having email list is the fastest method of sending out your mail to your customers.

Connect With Your Target Market

With the help of email list, you can stay in touch with your audience. In this way, you can stay on the top of their mind. As a result of this, when they need your services they will buy from you or refer to a friend.

Increase Brand Recognition

You can get your brand image and name in front of your customers often by including your logo, tagline and brand graphics. When consumers will see your brand components in every issue. It will create brand awareness and recognition.

Therefore, if you have a website you must be willing to turn your customers into returning customers. When you buy mailing list, you ensure to get the best and accurate email list. Our special databases let you quickly and easily buy mailing list for your business needs.

Originally posted 2017-12-25 16:17:25. Republished by Blog Post Promoter