Choose the Best Email Business Database

why is email marketing important

Choose the Best Email Business Database

If you are looking to do a mail out, a telemarketing campaign or trying to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers. The first step to do is establishing your criteria to get the ideal results. The lists you will use will define the success of your marketing campaign. However, determining the target list is a crucial process and it requires serious attention.

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Originally posted 2017-02-23 20:56:59. Republished by Blog Post Promoter

KNOW YOUR EMAIL MARKETING LAWS

email marketing laws

KNOW YOUR EMAIL MARKETING LAWS

Email is considered as an important medium of marketing. It is the easiest way to reach a large number of customers in less time and cost. Dealing with email marketing is not very easy, you have to understand the email marketing laws before you start your campaign. Companies are constantly in competition, no one wants to be a spammer. It will damage your reputation and the customer’s perception of the company.

 

WHAT ARE THE BASIC EMAIL MARKETING LAWS YOU SHOULD FOLLOW?

The laws appear to be complicated, but don’t let them change your decision or dissuade you from of using one of the most effective marketing strategies. So before you decide to use email marketing briefly read through the following pointers. In the US we have the CAN-SPAM legislation. Canada has CASL or the Canada Anti Spam Law. Make sure you are aware of the laws in your location and follow them. The last thing you want is a lawsuit or pissed off attorney on your tail.

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Originally posted 2016-10-20 13:32:22. Republished by Blog Post Promoter

The Basics of the CAN-SPAM Act for Email Marketers

can spam act

The Basics of the CAN-SPAM Act for Email Marketers

What you need to know about complying with the CAN-SPAM Act as an email marketer.

In 2003, the CAN-SPAM Act was signed in by President George W. Bush. It set the standards for sending commercial emails in the United States.

The CAN-SPAM Act is still relevant today and the guidelines are something that all email marketers should get to know if they want to avoid facing a heavy fine or being blacklisted.

Brands that don’t comply could face a whopping $16,000 fine for every email that doesn’t meet the act’s requirements.

Who is the act relevant to?

While all email marketers should be following a number of best practices to avoid being marked as spammers, the CAN-SPAM Act is not relevant to everyone.

Email content generally falls under two main categories:

  1. Transactional: Transactional emails are usually the mailers that are sent to customers. The content is relationship based and the business isn’t directly trying to sell them something.
  2. Commercial: A commercial email is used to promote a brand, product or service to email recipients on a database.

Companies that are sending out commercial emails need to comply with all aspects of the CAN-SPAM Act. Transactional emails don’t need to meet all of the requirements of the act but the content shouldn’t be false or misleading.

If your emails contain both transactional and commercial content, look at the core message of the email to decide whether you need to take CAN-SPAM guidelines into consideration.

The dos and don’ts of the CAN-SPAM Act

Below are the basic guidelines to follow as an email marketer.

Do

  • Do honor opt-out requests within 10 days or less.
  • Do make it known that your email is an advertisement. There are ways to do this without discouraging users from opening your emails.
  • Do make sure that your “Reply-To” and “From” addresses are accurate and that recipients can immediately identify who the message is from.
  • Do tell your recipients how they can unsubscribe from receiving any further emails from your business. Make the unsubscribe option clear to avoid being marked as spam.
  • Do monitor what other companies are sending out on your behalf. If you are using a marketing agency or company to handle your email marketing, it’s your responsibility to make sure that they are complying with the CAN-SPAM Act.

 

Don’t

  • Don’t ask recipients to do anything more than reply to an email or visit a web page to unsubscribe from your emails.
  • Don’t sell or transfer a recipient’s email address once they have unsubscribed from your database.
  • Don’t forget to tell recipients where you are located. Your emails need to contain a valid physical or postal address.
  • Don’t use deceptive subject lines. Recipients should be able to gauge what your email is about based on your subject line and shouldn’t find something different once they open it.

 

Originally posted 2017-12-25 16:15:42. Republished by Blog Post Promoter

Select Your Email Service Provider Carefully

email service provider

EMAIL SERVICE PROVIDER: CHOOSE WISELY

Email marketing is a trending concept. Utilizing an email service provider is the obvious choice when Due to its numerous benefits, high ROI, and low comparative cost many companies prefer to use this medium for the marketing of their product and services. It is fast and cost effective. Email marketing allows you to interact with a lot of people in less time.

For people who use email marketing an email service provider (ESP)  provides them with an email marketing platform for their campaigns and newsletters. They provide a turnkey platform and some offer guidance on your marketing campaign, results and the overall effectiveness of your email marketing efforts.

Before you select your email service provider (ESP), consider the following:

 

UNDERSTAND YOUR EMAIL MARKETING NEEDS

Your email service provider should understand your requirements. These requirements include the delivery speed and timing you want, emailing frequency, monthly volume, and segmentation of your email list Considering all of these personalized needs will help you select your email service provider.

 

IP ADDRESS MANAGEMENT AND REPUTATION

An IP address allocation is one of the basic services your ESPs should offer. Your IP address is like a phone number with which your customers communicate with you via the smpt process. If your ESP is not providing a private IP address to you it may be harmful to you. Shared IP addresses with other people can increase confusion for your customers and can get you blacklisted. That will affect the reputation of your company. Ask your ESP to provide you with a private IP address or ask how they maintain the IP blocks reputation.

 

COMPLIANCE WITH EMAIL MARKETING LAWS

ESP’s are also responsible for the compliance of CAN-SPAM act regulation. Can-spam are the laws which are to be followed when using email marketing. These laws include some basic things you have to keep in your mind while email marketing. The points in the laws include: consent of the person you are trying to communicate, using proper wording for your email’s subject, allowing the other person to quite whenever he want to.

 

EMAIL MARKETING TRACKING TOOLS

ESP’s should have a proper system of getting the information about the whole process i.e. the number of people contacted, the content sent to different people, the rate on which the data is sent, the frequency of emails and other. It should provide you with simple statistics so you can have the account of your progress.

 

ESP PRICING STRUCTURE

Your selected ESP should have an affordable and easy to understand pricing plan. Some of the companies offer a free trial period so you can check out the system for a bit. Others have different pricing structures such as a recurring monthly or payment according to the amount of emails sent. Make sure you select an ESP with a pricing plan which fits your needs.

Selecting an ESP is a process which should be wisely done in order to avoid headaches down the road. Once you select a service provider which suits your needs, half of your marketing process will be done.

Originally posted 2016-10-23 13:55:11. Republished by Blog Post Promoter

Where can I find a CEO email list?

CEO email list

Where can I find a CEO email list?

Clients are always asking where they can find a good CEO email list. Executives and decision makers are much sought after when prospecting. Without the contact info for these C-level execs you end up trying to get past the gatekeeper or someone lower on the totem pole who, unless you are very adept at social engineering, ends up blocking access to these individuals. Your message never gets delivered. Sales stagnate and you know how the rest goes. Continue reading “Where can I find a CEO email list?”

Originally posted 2016-06-20 07:09:49. Republished by Blog Post Promoter