Acquiring exact data is critical for your campaign

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Acquiring the exact data is critical for your campaign

When setting up an email marketing campaign having the exact data is crucial to your success. You are looking for very targeted data with your prospect or ideal client in mind. This is no longer the Wild West of email marketing anymore where you blast of millions of records and hope to make sales. You need to find the exact data or list that holds your target audience. If you are targeting vape products you would purchase a list of smokers as an example, not a list of top level executives. Not to say you may not make sales, or that C level execs don’t like to vape, but the potential for complaints will be higher and targeting will not have the accuracy you are looking for.

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Originally posted 2016-06-27 02:07:48. Republished by Blog Post Promoter

Generating Efficient Business Leads List

why is email marketing important

Generating Efficient Business Leads

A business lead list is generally the contact information and occasionally, demographic information of a customer who is interested in a specific product or service. Leads can be derived from various sources or events, for instance, electronically via the web, through telephone calls either by the company or telemarketers, through advertisements, marketing and events. There are different kind of leads. They are:


Sales Leads

They are manufactured on the availability of demographic data such as age, household income, FICO score etc. These leads are used multiple times by advertisers. Sales leads are usually followed up by telephone calls by the sales team. An example of sales lead is an investor lead. Investor leads are identities of potential investors which might be people or businesses. This represents the initial process of an investment sale stage.

Investor lead lists are usually generated through newsletters, through surveys or through businesses raising capital and selling the database of people who showed an interest in their ideas. Investor lead lists are usually used by small businesses such as startups looking to fund their businesses or simply needing capital for expansion that cannot be readily gotten from financial institutions.


Marketing Leads

They are business- specific leads also known as business leads generated for a great marketing offer. Unlike sales leads, marketing leads are sold only once and not resold. Transparency is a necessary requirement for getting business leads and they can be optimized by shaping leads to their success.


Lead Generation

In telemarketing, lead generation describes the process of capturing consumers’ interest or inquiry into products and services for the purpose of building sales pipeline. Leads are created for purposes such as list building, list acquisition or for sales leads. There are different methods of generating leads. A report from 2015 discovered that 89% of respondents named email as the most popular medium for generating leads, followed by content marketing, search engine, and lastly events.

Another report from 2014 discovered that search engines, web referrals, and web traffic were the three most used online mediums for lead generation, representing 93% of leads. Lead generation usually goes along with lead management to push leads through the sales funnel. This mixture of activities is known as pipeline marketing. Lead generation is very important nowadays because the process of buying is evolving. Prospective buyers are getting better at ignoring the messages that doesn’t resonate with them.


Online Lead Generation

The creation of leads based on potential consumers’ interest or inquiry about services or products through the internet, is what is referred to as online lead generation. It is a term used mostly in web marketing. Examples of online lead generation methods are:


Social Media

With the exponential growth of social networking websites, social media is used by businesses and individuals to generate leads or create business opportunities. Many businesses participate actively on social networks to find potential customers for their products and services. Through social media, prospective buyers have been able to research and know more about products and services through other social media users who have a large following known as influencers.


Email Marketing

Email is an important composition of every marketing and advertising campaign whether you are giving out information about an event, giving out coupons, promoting a new product or service, or staying relevant in the minds of customers, email should be one of your main forms of communication. By sending your content to your potential customers, you can find people who are looking for you.


Online Advertising

There are three main ways in the advertising market that businesses can use to buy advertising and generate leads.

Cost Per Thousand

It uses pricing methods that charge businesses for the number of times people see an advertisement. Display advertising uses a cost per thousand pricing model. The issue with cost per thousand model is that businesses are charged even if the targeted audience does not click on the advert.

Cost Per Click

This defeats the problem posed by cost per thousand by charging businesses only when the consumer clucks on the advert. Cost per click has become more expensive due to increased competition for keywords.

Cost Per Action

It addresses the problem posed cost per thousand and coat per click adverts by charging only the lead. Similarly to cost per click, the price per lead can be raised very high due to demand. Also like cost per click, there are methods which providers can use to commit fraud to increase their profits. For businesses looking to pay for specific actions only, there are mainly two options; CPA advertising and CPL advertising. In CPL advertising, businesses pay for the contact information of a person or entity that shows interest in the business products and services. CPL advertising is suitable for businesses looking to engage prospective customers at multiple touch points. In CPA advertising, the business typically pays for information involving a card transaction.

PPA advertising is playing a very important role in online lead generation.



This is where your prospective audience need to convert to customers. The key is to design your website in such a way that it converts browsers into actual leads. Pay particular close attention to the design, layout, content etc.



Your blog is a great place to create trust with your buyers. Readers can get into your blog, so you want to make sure it is search-search engine optimized. A well designed blog will keep your readers very interested, coming back for more, and also interested enough to start looking at the rest of your site. Try as much as possible to keep your readership up and make sure your blogs stands as a gateway to conversion.

With the increasing rate of cyber-crimes, caution should be taken when you are thinking of buying a business lead list from a provider. There are a number of data providers that participate in fraudulent activities when generating business lead lists. These lists can have phony names, fake addresses and outdated information.

To avoid fraudulent data providers like this it is always important to ask for references. A reputable data provider will have no issue with providing a list of past references. Frequent name change of a data providing Service Company may also be an indication of fraudulent activities. Lead generation services are provided by data providers and are important for any business that wants to excel and create a strong brand.

Originally posted 2017-12-07 22:57:17. Republished by Blog Post Promoter

How to Choose an Email List Broker

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What to Look For in Email List Brokers

If you are about to begin a direct mail marketing program, there are different tools you will require to increase the potential responses. Where getting the right email list is important, sending the right material is also something on which the results matter a lot. The effectiveness of a direct mailer relies mostly on the content sent or shared to the potential customers. Direct marketing is growing as one of the most popular types of marketing because of the number of people it engages.

There are thousands of different lists in the market these days. Besides consumer lists, there are business lists also which a new business can target. Choosing the right email list brokers is important for the successful completion of the direct marketing campaign. There are tons of list brokers currently operating in the market today so you need to make sure that the one you are choosing has the correct information which is updated and accurate. Here we will discuss three qualities of them that you should seek before choosing one for your marketing campaign.


There is no shortcut to experience. There are millions of mailing lists available and most of them are not useful because of the outdated information. Experienced mailing list brokers know which lists are tested for successful results. They also know which mailing lists are new in the market which can be targeted for the favorable outcomes.


Email list brokers providing different lists like business leads list or free email address lists should have a good repute in the market. Reputation means more than what you expect. IF the broker has a good reputation, it is obvious that he would have the lists having correct and up to date information. Find out about a company’s reputation by asking about their industry memberships and contact those organizations. A brokerage without any industry affiliations is not a good sign. You should save your time and money and find out a list broker that has a nice goodwill in the market so you can get your desired outcomes.


What is the point of getting in touch with email list brokers if the services offered by them are not tailored to your requirements? The best list brokers will offer you services which are personalized for your requirements and give you the list of your potential target customers. They also offer some extra services like little research and creative designs for your content. You should get in touch with one which you think gives value to your campaign and offer services that are suitable for your marketing campaign.

The above are the three traits you should look for in an email list broker. You should remember that you are not doing this for fun but to increase your customer base so get the one with the best email business database.

Originally posted 2017-12-23 22:15:33. Republished by Blog Post Promoter

How to Create a Memorable Welcome Email

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How to Create a Memorable Welcome Email

A welcome email is an important campaign for all businesses, here’s how to make yours great.

A brand’s welcome email serves as a first impression. Thanking your customers for their support and acknowledging them as new subscribers gets your relationships off to a good start.

A recent study by Return Path shows that welcome emails have a 42% higher read rate than the average email, making this one of the most important automated campaigns that a business can send.

The beauty of a welcome email is that it’s simple to setup and it doesn’t require a lot of copy or an intricate design, yet it’s an email that can drastically improve your conversion rates and grow your brand.


Tips for creating an impactful welcome email

If you really want your welcome email to stand out, here are a few helpful tips.

  • Use the right ‘from’ address

In order to avoid any confusion, use a ‘from’ email address that’s easily recognizable. When a recipient can’t immediately tell who an email is from there’s a good chance they will ignore it or simply delete it.

  • Be timely

Your welcome email should reach your new subscriber within a few hours. When a welcome email is only received the day after someone signs up, it doesn’t have as big an impact.

  • Stay true to your brand

The reason why someone signs up for your emails is because they can relate to your brand, find your content or products interesting and would like to hear from you on a regular basis. Make sure that you’re incorporating your brand’s unique personality and values into your emails, including your welcome email. It helps get subscribers excited about your future emails.

  • Deliver on your promises

If you’re going to be offering an incentive for signing up, make sure that the offer can be redeemed in your welcome email. Don’t send this in a separate campaign as it might cause the user to change their mind about subscribing when you don’t deliver on your promise.

  • Make it personal

This welcome email is all about your new subscriber so personalize your email by addressing them by name. Most businesses ask for a name, surname and email address during sign-up so you should have this information available to you already.

  • Drive traffic to your other platforms

Your welcome email is the perfect opportunity to tell new subscribers about your social media pages or to send them to your website. You shouldn’t overwhelm them with too much information though so stick to one or two links or calls-to-action.

  • Create a simple subject line

Your subject line is another aspect that can be used to help subscribers recognize who your email is from and to encourage opens. Create an engaging subject line that gets to the point.

  • Use amazing images

Since your welcome email should be short and sweet, make use of one or two amazing images to grab your audiences’ attention and set the tone for future emails. A picture really is worth a thousand words.

  • Set expectations

Use your welcome email to give your subscribers a better idea of what they can expect from you going forward. Tell them how often they’ll be hearing from your brand and what content they can expect.

  • Don’t forget an unsubscribe link

Even though you are confirming a new subscription, you should always include an unsubscribe link to increase trust and to avoid being blacklisted.


Originally posted 2018-03-07 21:00:05. Republished by Blog Post Promoter

The Importance of Opt-In Data

opted in

The Importance of Opt-In Data

Online organizations comprehend the benefit of accessing communication with clients who are directly inspired by their results of services. Opted in data allows companies to effectively communicate and sell.

These business people are always looking for imaginative contrasting options to stay in contact with their clients to upgrade them with new offers, accomplishments, and so on.

Subsequently, building an opted in list should be a nonstop procedure going hand in hand with the periods of setting up and constructing the online business. The multifaceted advantages of doing so are as follows:

  • Customer Base: In spite of them being past the organization’s reach endless potential clients are a critical part of a business person’s core interest. Be that as it may, the focus of every business is attracting clients who can be the main thrust behind organizational growth. It might appear like an implausible dream for some, however an opted in list gives guide access to such high potential prospects. Such a contact list must be created at an early stage. When an online business starts to develop, it would have had changed over these underlying email beneficiaries into long-term clients.


  • Conversion: Most clients subscribe for organization email records after they have officially attempted the organizations products and services. In any case, there are numerous clients who are not by any means sure about their purchase choice however, express their enthusiasm for the organization. Accordingly, email advancements prompt higher transformation rate of these forthcoming clients into genuine deals.


  • Impact: The opted in email programs don’t just fulfill transient objectives of client acquisition. They likewise give the advantage of repeat clients and long haul client relations. Along these lines, opt in lists are a successful apparatus for client relationship administration in online endeavors.

Opt-in Data and CAN-SPAM

The CAN-SPAM Act, a law that sets the standards for business email, sets up necessities for business messages, gives beneficiaries the privilege to have you quit messaging them, and spells out extreme punishments for infringement. Despite its name, the CAN-SPAM Act doesn’t make a difference just to mass email.

It covers every single business message, which the law characterizes as “any electronic mail message the main role of which is the business notice or advancement of a business item or service,” including email that advances content on business sites.

The law makes no special case for business-to-business email. That implies all email, for instance, a message to previous clients declaring another product offering, must agree to the law.

Every different email disregarding the CAN-SPAM Act is liable to punishments of up to $16,000, so resistance can prove to be expensive.

To conclude, those who have opted in can experience numerous benefits whereas CAN-SPAM is a law which enforces strict action against defaulters and wrongdoers.

Many organizations are now urged to use optin data and work and collaborate good data companies. It is imperative they do so because this can lead to higher revenues and a wide range of new contacts that can be beneficial in the future.

Originally posted 2016-10-14 20:53:07. Republished by Blog Post Promoter