Purchasing the Right Mailing List

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Steps to Purchase the Right Mailing Lists

Are you a small business owner or you have a start-up, and you are wondering how you can get your business to a wider audience? Mailing lists are one of many ways to do that. But first, what is a mailing list?

A mailing list is a unique way of using an email which allows for widespread dissemination of information to several internet users. They are a very effective way to communicate with existing customers and also potential ones.

Mailing lists are one of the easiest, fastest and least expensive ways to grow your business. Strengthening, building and maintaining a subscriber list for your business is a wonderful way to build excellent relationships with both customers and prospects, plus it helps maintain and build your company or professional image, all of which serves to make your business profitable over the long term.

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Originally posted 2017-12-06 20:42:37. Republished by Blog Post Promoter

Why Buy a Mailing List?

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What Provider to Buy a Mailing List From

Having trouble marketing your promotions? Looking to buy mailing list that helps you find customers? Don’t worry, we are her to help you buy mailing list that is accurate. We can help you find new customers within few seconds. Identify your target audience that is all we need to design, print and deliver your mailing list.

Email marketing is the process of using email to get your message in front of your target audience. It is one of the most powerful tools that helps in growing your business. It provides an open, interactive and conversational communications.

Do you know why you need the services of a good mailing list provider? Here is the reason for choosing the best mailing list service.


Our team assures you that you won’t be provided outdated or wrong data. We hugely invest in the verifying and updating our records every year. So when you buy mailing list you are provided the best and high-quality data. We offer you a complete range of affordable sales and marketing solutions to help your business. With the help of our services, you can manage, acquire and retain consumers.


Right Prospects

We offer more than 25 million business records and 245 million consumer records. You can buy mailing list that is in accordance with your needs. You can choose from plenty of criteria options. It includes:

  • Incomes
  • Geography
  • Credit rating
  • Sales volume.

Buy Mailing List for Direct Mail Campaigns

Having trouble reaching new customers? We know finding new prospects is a challenging task. With the help of direct mailing campaign, you can easily find new prospects. We help you by creating or sending a postcard, brochure or letter to your customers on your behalf.

Advantages of Using Email List

Here are some advantages for you to use email list.

Save Money

When you decide to go digital, you are saving money and trees. As you will avoid printing paper, in the same way, you will be reducing the postage cost. In an email newsletter, you can use the design template again and again. Having email list is the fastest method of sending out your mail to your customers.

Connect With Your Target Market

With the help of email list, you can stay in touch with your audience. In this way, you can stay on the top of their mind. As a result of this, when they need your services they will buy from you or refer to a friend.

Increase Brand Recognition

You can get your brand image and name in front of your customers often by including your logo, tagline and brand graphics. When consumers will see your brand components in every issue. It will create brand awareness and recognition.

Therefore, if you have a website you must be willing to turn your customers into returning customers. When you buy mailing list, you ensure to get the best and accurate email list. Our special databases let you quickly and easily buy mailing list for your business needs.

Originally posted 2017-12-25 16:17:25. Republished by Blog Post Promoter

The Basics of the CAN-SPAM Act for Email Marketers

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The Basics of the CAN-SPAM Act for Email Marketers

What you need to know about complying with the CAN-SPAM Act as an email marketer.

In 2003, the CAN-SPAM Act was signed in by President George W. Bush. It set the standards for sending commercial emails in the United States.

The CAN-SPAM Act is still relevant today and the guidelines are something that all email marketers should get to know if they want to avoid facing a heavy fine or being blacklisted.

Brands that don’t comply could face a whopping $16,000 fine for every email that doesn’t meet the act’s requirements.

Who is the act relevant to?

While all email marketers should be following a number of best practices to avoid being marked as spammers, the CAN-SPAM Act is not relevant to everyone.

Email content generally falls under two main categories:

  1. Transactional: Transactional emails are usually the mailers that are sent to customers. The content is relationship based and the business isn’t directly trying to sell them something.
  2. Commercial: A commercial email is used to promote a brand, product or service to email recipients on a database.

Companies that are sending out commercial emails need to comply with all aspects of the CAN-SPAM Act. Transactional emails don’t need to meet all of the requirements of the act but the content shouldn’t be false or misleading.

If your emails contain both transactional and commercial content, look at the core message of the email to decide whether you need to take CAN-SPAM guidelines into consideration.

The dos and don’ts of the CAN-SPAM Act

Below are the basic guidelines to follow as an email marketer.


  • Do honor opt-out requests within 10 days or less.
  • Do make it known that your email is an advertisement. There are ways to do this without discouraging users from opening your emails.
  • Do make sure that your “Reply-To” and “From” addresses are accurate and that recipients can immediately identify who the message is from.
  • Do tell your recipients how they can unsubscribe from receiving any further emails from your business. Make the unsubscribe option clear to avoid being marked as spam.
  • Do monitor what other companies are sending out on your behalf. If you are using a marketing agency or company to handle your email marketing, it’s your responsibility to make sure that they are complying with the CAN-SPAM Act.



  • Don’t ask recipients to do anything more than reply to an email or visit a web page to unsubscribe from your emails.
  • Don’t sell or transfer a recipient’s email address once they have unsubscribed from your database.
  • Don’t forget to tell recipients where you are located. Your emails need to contain a valid physical or postal address.
  • Don’t use deceptive subject lines. Recipients should be able to gauge what your email is about based on your subject line and shouldn’t find something different once they open it.


Originally posted 2017-12-25 16:15:42. Republished by Blog Post Promoter

Choosing the Right Data Provider

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Choosing the Right Data Provider

A data provider can help you improve your marketing effort and your business. By using targeted data of the highest quality, you can connect more with the right people, achieving high lead numbers and cutting expenses in the process. On the other hand, using the wrong data can see your advertising and marketing strategies failing to gain grounds, with unpleasant consequences for your organization. Therefore, selecting a business-to-business data provider is a critical decision. You need to be certain that the organization you decide to work with has the skills and necessary requirements to deliver the results that you seek. Data providers offer different services. They sell mail listings, business lead lists, and also offer lead management services.


Lead Management

A set of programs, systems, and practices created in order to attract and generate new prospective customers, and are generally operated through a range of marketing campaigns or programs, is what is called Lead Management. It helps you narrow that gap between marketing and sales. It fosters a business’s attachment between its outgoing consumer advertising and the responses to that advertising. These methodologies are set for business-to-business and direct-to-consumer strategies. The direct link of lead management to sales management fosters business profitability through gaining new customers, selling to existing customers, and creating a niche within the market. This steps has accurately also been described as customer acquisition management.

The general ethics of lead management creates a well-defined framework for managing volumes of business inquiries, frequently known as leads. The process creates a framework for organization of data, shared across the various levels of a sales process, and across a shared sales force. With the invention of the internet and other information technology systems, this process has vastly become technology-centric, as businesses practicing lead management methodologies have shifted much of the manual workload to automated systems, though personal relations with lead inquiries is still vital to success.

The aim of an effective lead management initiative, just like other related business practices such as marketing, advertising etc. Is to generate new business revenue, increase awareness, and improve the attitudes of prospective customers and the public for future business development. Lead flow process while simple in view can become more difficult to comprehend as customers, potential customers and sales professionals relate. Lead management services are offered by data providers.


Lead Management Framework

Lead generation:

Lead generation can be done through the use of different marketing technologies and strategies. Lead generation looking at it from an architectural perspective is simply the ability to develop the interest of a consumer and develop enough data to validate and prioritize their interest

Lead acquisition and distribution:

Lead acquisition is the first and likely the most important prospective disconnect in the lead management process. This process is linked to a myriad of consumer response theories that show the relevance and replies of the customer experience as being important ingredients in turning potential customers into actual customers. Once gotten, the accuracy, relevance and quickness of response can ultimately influence a prospective consumer’s decision to buy, or not buy, a product or service.


Effective lead management methodologies, requires intensive and precise high level communication, both internally and within organizations, and externally to the lead inquiries. Communication roles should include careful sourcing of inquiry information and appropriate mechanisms to process such information. New technology has provided marketing systems with the infrastructure to do extensive lead nurturing activities through automation systems which often include mail listings and automated telephone dialing.


The analytics framework is the last, and once the other frameworks are in place, the most important piece of an effective lead management system. This portion of the framework allows for the review and breakdown of lead actions, sales performance and marketing channels

With the wide varieties of names in the data generation market, choosing the most suitable data provider can sometimes be a drag. You wouldn’t know if you have made the right choice or not until you are already two months into a 12 months long contract. It’s quite hard to identify the perfect data source before signing a contract. However, there are some important criteria to look out for when choosing a data provider. These include:


Verifiable data sources:

Can your data provider tell you precisely how they acquired the data they are selling to you? And can their sources be verified? If the answer to either question is no, then you should look elsewhere. It’s simply not worth the risk. Once you have evidence that the data is from a reliable source, it’s old to find out how regularly it is updated. Business-to-business DTA is a continuously evolving entity and it decays very quickly at 35% per year. Therefore data lists need to be constantly updated and refreshed.

The right accreditations:

Data providers should be registered with the Data Protection Act. Data providers should collect DTA fairly and lawfully. It is also good to review the data provider’s website and check for valid contact information such as phone number and email address.

Targeted records and deliverability guarantees:

The best data providers will work with you to acquire data that best fits with your marketing and wider business goals. They will analyze your current customers to discover what motivates them and what similarities they share. It is important that your business-to-business data provider can verify that your marketing and advertising messages will get to the target people majority of the time.


When selecting a data provider, you must make sure their lists contains companies or individuals that fall under the target geography.

Some other questions to ask before choosing a data provider include:

  • Is their policy uptight
  • Do they provide insightful news?
  • What is the quality of their contacts?

A data provider can help your business to reach new heights, scaling previously unreachable potentials and growing your brand. The best data providers will acquire their data from sources that are verifiable and will be able to prove their credentials. For this reason, digging into various data sources before selecting the most suitable one, is always the best option.

Originally posted 2017-12-07 22:50:28. Republished by Blog Post Promoter

Why You Need an Email List

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Why Your Business Absolutely Needs an Email List

The packed sphere of online business is a fiercely competitive one; fledgling start-ups and mammoth franchises alike jostle to gain a sure footing within the realm of e-Commerce. With more than 3.2 billion individuals currently inhabiting the digital space, online businesses aim to market their products and services towards an ever-expanding population of potential consumers.

As a result, online marketing companies have firmly established themselves, catering towards a very specific clientele: businesses with clear-cut marketing objectives, and sales plans which leave ample room for advertising campaigns. Whether to design and release personal branding, or otherwise develop a distinctive layout for a main website – there are entire companies devoted towards the task of effectively handling marketing campaigns.

Although social-media marketing might exist as the most pervasive form of advertising as of late, there can still be no denying the appeal and advantages of email-marketing. Indeed, according to a Radicati Group study from February of 2016, there are approximately 2.6 billion email users globally.

This allows for the scope and reach of email-list brokerage to peak newfound heights. Permission-based email marketing covers exclusive promotions, daily deals announcements, limited-edition discounts, and loyalty services. Moreover, such marketing equips in returning customers towards an abandoned shopping cart, or encouraging them to purchase products once again.

Without further ado, here is a list of the top reasons why your business might absolutely require an email-list broker to take care of the advertising facet of the company’s sales plan.


  1. Email-list marketing exists as a relatively cheaper option for most businesses; where generating daily content might set you back a few hundred dollars on a weekly basis, and reserving spaces in catalogs or on billboards might exceed quite above the limit of an average company’s budget, email-list marketing stays well within the bounds of smart and practical marketing. This method of online marketing is inexpensive, allows for a greater margin of profits, and is quick to execute.


  1. Email-list marketing proffers entirely new avenues of interaction between the consumer and the company. In an age where close-knit communities and online reviews dictate a significant number of online sales, prompt and efficient communication between a brand and its target audience can provide near-limitless benefits when securing customer loyalty.


  1. Allocating precious time towards both generating and maintaining content on a website can often go amiss if sufficient traffic is not directed towards the main hub of operations. An email-list can serve as a newsletter of sorts, attracting customers towards a website where content is regularly updated. If potential consumers enjoy the quality and frequency of such content, they begin to positively associate a company’s branding with such.


  1. Email-list marketing allows companies to expand, connect, and develop with varying business-related networks on a massive scale. Since email-list brokerage bridges interaction between several businesses as well, this niche of advertising introduces entirely new prospects of business, partnership, and expansion. Additionally, companies can hope to generate a passive source of income via referrals and endorsements for other brands through their email-list marketing efforts.


  1. Email-list advertising campaigns offer unprecedented reach and access towards target audiences; emails tend to sit within an inbox until purposefully deleted, unlike the innumerable advertisements users scroll past while browsing through social media. Around 78% of emails are delivered to a client, which means that 78 in every 100 potential consumers might come into crucial contact with a company’s branding.

Originally posted 2017-12-26 22:20:02. Republished by Blog Post Promoter