The Basics of the CAN-SPAM Act for Email Marketers

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The Basics of the CAN-SPAM Act for Email Marketers

What you need to know about complying with the CAN-SPAM Act as an email marketer.

In 2003, the CAN-SPAM Act was signed in by President George W. Bush. It set the standards for sending commercial emails in the United States.

The CAN-SPAM Act is still relevant today and the guidelines are something that all email marketers should get to know if they want to avoid facing a heavy fine or being blacklisted.

Brands that don’t comply could face a whopping $16,000 fine for every email that doesn’t meet the act’s requirements.

Who is the act relevant to?

While all email marketers should be following a number of best practices to avoid being marked as spammers, the CAN-SPAM Act is not relevant to everyone.

Email content generally falls under two main categories:

  1. Transactional: Transactional emails are usually the mailers that are sent to customers. The content is relationship based and the business isn’t directly trying to sell them something.
  2. Commercial: A commercial email is used to promote a brand, product or service to email recipients on a database.

Companies that are sending out commercial emails need to comply with all aspects of the CAN-SPAM Act. Transactional emails don’t need to meet all of the requirements of the act but the content shouldn’t be false or misleading.

If your emails contain both transactional and commercial content, look at the core message of the email to decide whether you need to take CAN-SPAM guidelines into consideration.

The dos and don’ts of the CAN-SPAM Act

Below are the basic guidelines to follow as an email marketer.

Do

  • Do honor opt-out requests within 10 days or less.
  • Do make it known that your email is an advertisement. There are ways to do this without discouraging users from opening your emails.
  • Do make sure that your “Reply-To” and “From” addresses are accurate and that recipients can immediately identify who the message is from.
  • Do tell your recipients how they can unsubscribe from receiving any further emails from your business. Make the unsubscribe option clear to avoid being marked as spam.
  • Do monitor what other companies are sending out on your behalf. If you are using a marketing agency or company to handle your email marketing, it’s your responsibility to make sure that they are complying with the CAN-SPAM Act.

 

Don’t

  • Don’t ask recipients to do anything more than reply to an email or visit a web page to unsubscribe from your emails.
  • Don’t sell or transfer a recipient’s email address once they have unsubscribed from your database.
  • Don’t forget to tell recipients where you are located. Your emails need to contain a valid physical or postal address.
  • Don’t use deceptive subject lines. Recipients should be able to gauge what your email is about based on your subject line and shouldn’t find something different once they open it.

 

Originally posted 2017-12-25 16:15:42. Republished by Blog Post Promoter

Purchasing the Right Mailing List

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Steps to Purchase the Right Mailing Lists

Are you a small business owner or you have a start-up, and you are wondering how you can get your business to a wider audience? Mailing lists are one of many ways to do that. But first, what is a mailing list?

A mailing list is a unique way of using an email which allows for widespread dissemination of information to several internet users. They are a very effective way to communicate with existing customers and also potential ones.

Mailing lists are one of the easiest, fastest and least expensive ways to grow your business. Strengthening, building and maintaining a subscriber list for your business is a wonderful way to build excellent relationships with both customers and prospects, plus it helps maintain and build your company or professional image, all of which serves to make your business profitable over the long term.

Continue reading “Purchasing the Right Mailing List”

Originally posted 2017-12-06 20:42:37. Republished by Blog Post Promoter

Generating Efficient Business Leads List

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Generating Efficient Business Leads

A business lead list is generally the contact information and occasionally, demographic information of a customer who is interested in a specific product or service. Leads can be derived from various sources or events, for instance, electronically via the web, through telephone calls either by the company or telemarketers, through advertisements, marketing and events. There are different kind of leads. They are:

 

Sales Leads

They are manufactured on the availability of demographic data such as age, household income, FICO score etc. These leads are used multiple times by advertisers. Sales leads are usually followed up by telephone calls by the sales team. An example of sales lead is an investor lead. Investor leads are identities of potential investors which might be people or businesses. This represents the initial process of an investment sale stage.

Investor lead lists are usually generated through newsletters, through surveys or through businesses raising capital and selling the database of people who showed an interest in their ideas. Investor lead lists are usually used by small businesses such as startups looking to fund their businesses or simply needing capital for expansion that cannot be readily gotten from financial institutions.

 

Marketing Leads

They are business- specific leads also known as business leads generated for a great marketing offer. Unlike sales leads, marketing leads are sold only once and not resold. Transparency is a necessary requirement for getting business leads and they can be optimized by shaping leads to their success.

 

Lead Generation

In telemarketing, lead generation describes the process of capturing consumers’ interest or inquiry into products and services for the purpose of building sales pipeline. Leads are created for purposes such as list building, list acquisition or for sales leads. There are different methods of generating leads. A report from 2015 discovered that 89% of respondents named email as the most popular medium for generating leads, followed by content marketing, search engine, and lastly events.

Another report from 2014 discovered that search engines, web referrals, and web traffic were the three most used online mediums for lead generation, representing 93% of leads. Lead generation usually goes along with lead management to push leads through the sales funnel. This mixture of activities is known as pipeline marketing. Lead generation is very important nowadays because the process of buying is evolving. Prospective buyers are getting better at ignoring the messages that doesn’t resonate with them.

 

Online Lead Generation

The creation of leads based on potential consumers’ interest or inquiry about services or products through the internet, is what is referred to as online lead generation. It is a term used mostly in web marketing. Examples of online lead generation methods are:

 

Social Media

With the exponential growth of social networking websites, social media is used by businesses and individuals to generate leads or create business opportunities. Many businesses participate actively on social networks to find potential customers for their products and services. Through social media, prospective buyers have been able to research and know more about products and services through other social media users who have a large following known as influencers.

 

Email Marketing

Email is an important composition of every marketing and advertising campaign whether you are giving out information about an event, giving out coupons, promoting a new product or service, or staying relevant in the minds of customers, email should be one of your main forms of communication. By sending your content to your potential customers, you can find people who are looking for you.

 

Online Advertising

There are three main ways in the advertising market that businesses can use to buy advertising and generate leads.

Cost Per Thousand

It uses pricing methods that charge businesses for the number of times people see an advertisement. Display advertising uses a cost per thousand pricing model. The issue with cost per thousand model is that businesses are charged even if the targeted audience does not click on the advert.

Cost Per Click

This defeats the problem posed by cost per thousand by charging businesses only when the consumer clucks on the advert. Cost per click has become more expensive due to increased competition for keywords.

Cost Per Action

It addresses the problem posed cost per thousand and coat per click adverts by charging only the lead. Similarly to cost per click, the price per lead can be raised very high due to demand. Also like cost per click, there are methods which providers can use to commit fraud to increase their profits. For businesses looking to pay for specific actions only, there are mainly two options; CPA advertising and CPL advertising. In CPL advertising, businesses pay for the contact information of a person or entity that shows interest in the business products and services. CPL advertising is suitable for businesses looking to engage prospective customers at multiple touch points. In CPA advertising, the business typically pays for information involving a card transaction.

PPA advertising is playing a very important role in online lead generation.

 

Website

This is where your prospective audience need to convert to customers. The key is to design your website in such a way that it converts browsers into actual leads. Pay particular close attention to the design, layout, content etc.

 

Blog

Your blog is a great place to create trust with your buyers. Readers can get into your blog, so you want to make sure it is search-search engine optimized. A well designed blog will keep your readers very interested, coming back for more, and also interested enough to start looking at the rest of your site. Try as much as possible to keep your readership up and make sure your blogs stands as a gateway to conversion.

With the increasing rate of cyber-crimes, caution should be taken when you are thinking of buying a business lead list from a provider. There are a number of data providers that participate in fraudulent activities when generating business lead lists. These lists can have phony names, fake addresses and outdated information.

To avoid fraudulent data providers like this it is always important to ask for references. A reputable data provider will have no issue with providing a list of past references. Frequent name change of a data providing Service Company may also be an indication of fraudulent activities. Lead generation services are provided by data providers and are important for any business that wants to excel and create a strong brand.

Originally posted 2017-12-07 22:57:17. Republished by Blog Post Promoter

Why You Need an Email List

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Why Your Business Absolutely Needs an Email List

The packed sphere of online business is a fiercely competitive one; fledgling start-ups and mammoth franchises alike jostle to gain a sure footing within the realm of e-Commerce. With more than 3.2 billion individuals currently inhabiting the digital space, online businesses aim to market their products and services towards an ever-expanding population of potential consumers.

As a result, online marketing companies have firmly established themselves, catering towards a very specific clientele: businesses with clear-cut marketing objectives, and sales plans which leave ample room for advertising campaigns. Whether to design and release personal branding, or otherwise develop a distinctive layout for a main website – there are entire companies devoted towards the task of effectively handling marketing campaigns.

Although social-media marketing might exist as the most pervasive form of advertising as of late, there can still be no denying the appeal and advantages of email-marketing. Indeed, according to a Radicati Group study from February of 2016, there are approximately 2.6 billion email users globally.

This allows for the scope and reach of email-list brokerage to peak newfound heights. Permission-based email marketing covers exclusive promotions, daily deals announcements, limited-edition discounts, and loyalty services. Moreover, such marketing equips in returning customers towards an abandoned shopping cart, or encouraging them to purchase products once again.

Without further ado, here is a list of the top reasons why your business might absolutely require an email-list broker to take care of the advertising facet of the company’s sales plan.

 

  1. Email-list marketing exists as a relatively cheaper option for most businesses; where generating daily content might set you back a few hundred dollars on a weekly basis, and reserving spaces in catalogs or on billboards might exceed quite above the limit of an average company’s budget, email-list marketing stays well within the bounds of smart and practical marketing. This method of online marketing is inexpensive, allows for a greater margin of profits, and is quick to execute.

 

  1. Email-list marketing proffers entirely new avenues of interaction between the consumer and the company. In an age where close-knit communities and online reviews dictate a significant number of online sales, prompt and efficient communication between a brand and its target audience can provide near-limitless benefits when securing customer loyalty.

 

  1. Allocating precious time towards both generating and maintaining content on a website can often go amiss if sufficient traffic is not directed towards the main hub of operations. An email-list can serve as a newsletter of sorts, attracting customers towards a website where content is regularly updated. If potential consumers enjoy the quality and frequency of such content, they begin to positively associate a company’s branding with such.

 

  1. Email-list marketing allows companies to expand, connect, and develop with varying business-related networks on a massive scale. Since email-list brokerage bridges interaction between several businesses as well, this niche of advertising introduces entirely new prospects of business, partnership, and expansion. Additionally, companies can hope to generate a passive source of income via referrals and endorsements for other brands through their email-list marketing efforts.

 

  1. Email-list advertising campaigns offer unprecedented reach and access towards target audiences; emails tend to sit within an inbox until purposefully deleted, unlike the innumerable advertisements users scroll past while browsing through social media. Around 78% of emails are delivered to a client, which means that 78 in every 100 potential consumers might come into crucial contact with a company’s branding.

Originally posted 2017-12-26 22:20:02. Republished by Blog Post Promoter

Choosing the Right Data Provider

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Choosing the Right Data Provider

A data provider can help you improve your marketing effort and your business. By using targeted data of the highest quality, you can connect more with the right people, achieving high lead numbers and cutting expenses in the process. On the other hand, using the wrong data can see your advertising and marketing strategies failing to gain grounds, with unpleasant consequences for your organization. Therefore, selecting a business-to-business data provider is a critical decision. You need to be certain that the organization you decide to work with has the skills and necessary requirements to deliver the results that you seek. Data providers offer different services. They sell mail listings, business lead lists, and also offer lead management services.

 

Lead Management

A set of programs, systems, and practices created in order to attract and generate new prospective customers, and are generally operated through a range of marketing campaigns or programs, is what is called Lead Management. It helps you narrow that gap between marketing and sales. It fosters a business’s attachment between its outgoing consumer advertising and the responses to that advertising. These methodologies are set for business-to-business and direct-to-consumer strategies. The direct link of lead management to sales management fosters business profitability through gaining new customers, selling to existing customers, and creating a niche within the market. This steps has accurately also been described as customer acquisition management.

The general ethics of lead management creates a well-defined framework for managing volumes of business inquiries, frequently known as leads. The process creates a framework for organization of data, shared across the various levels of a sales process, and across a shared sales force. With the invention of the internet and other information technology systems, this process has vastly become technology-centric, as businesses practicing lead management methodologies have shifted much of the manual workload to automated systems, though personal relations with lead inquiries is still vital to success.

The aim of an effective lead management initiative, just like other related business practices such as marketing, advertising etc. Is to generate new business revenue, increase awareness, and improve the attitudes of prospective customers and the public for future business development. Lead flow process while simple in view can become more difficult to comprehend as customers, potential customers and sales professionals relate. Lead management services are offered by data providers.

 

Lead Management Framework

Lead generation:

Lead generation can be done through the use of different marketing technologies and strategies. Lead generation looking at it from an architectural perspective is simply the ability to develop the interest of a consumer and develop enough data to validate and prioritize their interest

Lead acquisition and distribution:

Lead acquisition is the first and likely the most important prospective disconnect in the lead management process. This process is linked to a myriad of consumer response theories that show the relevance and replies of the customer experience as being important ingredients in turning potential customers into actual customers. Once gotten, the accuracy, relevance and quickness of response can ultimately influence a prospective consumer’s decision to buy, or not buy, a product or service.

Communication:

Effective lead management methodologies, requires intensive and precise high level communication, both internally and within organizations, and externally to the lead inquiries. Communication roles should include careful sourcing of inquiry information and appropriate mechanisms to process such information. New technology has provided marketing systems with the infrastructure to do extensive lead nurturing activities through automation systems which often include mail listings and automated telephone dialing.

Analytics:

The analytics framework is the last, and once the other frameworks are in place, the most important piece of an effective lead management system. This portion of the framework allows for the review and breakdown of lead actions, sales performance and marketing channels

With the wide varieties of names in the data generation market, choosing the most suitable data provider can sometimes be a drag. You wouldn’t know if you have made the right choice or not until you are already two months into a 12 months long contract. It’s quite hard to identify the perfect data source before signing a contract. However, there are some important criteria to look out for when choosing a data provider. These include:

 

Verifiable data sources:

Can your data provider tell you precisely how they acquired the data they are selling to you? And can their sources be verified? If the answer to either question is no, then you should look elsewhere. It’s simply not worth the risk. Once you have evidence that the data is from a reliable source, it’s old to find out how regularly it is updated. Business-to-business DTA is a continuously evolving entity and it decays very quickly at 35% per year. Therefore data lists need to be constantly updated and refreshed.

The right accreditations:

Data providers should be registered with the Data Protection Act. Data providers should collect DTA fairly and lawfully. It is also good to review the data provider’s website and check for valid contact information such as phone number and email address.

Targeted records and deliverability guarantees:

The best data providers will work with you to acquire data that best fits with your marketing and wider business goals. They will analyze your current customers to discover what motivates them and what similarities they share. It is important that your business-to-business data provider can verify that your marketing and advertising messages will get to the target people majority of the time.

Geography:

When selecting a data provider, you must make sure their lists contains companies or individuals that fall under the target geography.

Some other questions to ask before choosing a data provider include:

  • Is their policy uptight
  • Do they provide insightful news?
  • What is the quality of their contacts?

A data provider can help your business to reach new heights, scaling previously unreachable potentials and growing your brand. The best data providers will acquire their data from sources that are verifiable and will be able to prove their credentials. For this reason, digging into various data sources before selecting the most suitable one, is always the best option.

Originally posted 2017-12-07 22:50:28. Republished by Blog Post Promoter