You Want a FREE Email Address List?

FREE Email Address List

You Want a FREE Email Address List?

If you are about to begin a direct mail marketing program, there are different tools you will require to increase the potential responses. Many people wonder where they can secure a FREE email address list. Unfortunately this is not always the best option. Where getting the right email list is important, sending the right material is also something on which the results matter a lot. The effectiveness of a direct mailer relies mostly on the content sent or shared to the potential customers. Direct marketing is growing as one of the most popular types of marketing because of the number of people it engages.

There are thousands of different lists in the market these days. Besides consumer lists, there are business lists also which a new business can target. Choosing the right email list brokers is important for the successful completion of the direct marketing campaign. There are tons of list brokers currently operating in the market today so you need to make sure that the one you are choosing has the correct information which is updated and accurate. Here we will discuss three qualities of them that you should seek before choosing one for your marketing campaign.

Experience

There is no shortcut to experience. There are millions of free email address lists available and most of them are not useful because of the outdated information. Experienced mailing list brokers know which lists are tested for successful results. They also know which mailing lists are new in the market which can be targeted for the favorable outcomes.

Reputation

Email list brokers providing different lists like business leads list or free email address lists should have a good repute in the market. Reputation means more than what you expect. IF the broker has a good reputation, it is obvious that he would have the lists having correct and up to date information. Find out about a company’s reputation by asking about their industry memberships and contact those organizations. A brokerage without any industry affiliations is not a good sign. You should save your time and money and find out a list broker that has a nice goodwill in the market so you can get your desired outcomes.

Services

What is the point of getting in touch with email list brokers if the services offered by them are not tailored to your requirements? The best list brokers will offer you services which are personalized for your requirements and give you the list of your potential target customers. They also offer some extra services like little research and creative designs for your content. You should get in touch with one which you think gives value to your campaign and offer services that are suitable for your marketing campaign.

The above are the three traits you should look for in an email list broker. You should remember that you are not doing this for fun but to increase your customer base so get the one with the best email business database.

Originally posted 2017-03-09 16:24:27. Republished by Blog Post Promoter

Select Your Email Service Provider Carefully

email service provider

EMAIL SERVICE PROVIDER: CHOOSE WISELY

Email marketing is a trending concept. Utilizing an email service provider is the obvious choice when Due to its numerous benefits, high ROI, and low comparative cost many companies prefer to use this medium for the marketing of their product and services. It is fast and cost effective. Email marketing allows you to interact with a lot of people in less time.

For people who use email marketing an email service provider (ESP)  provides them with an email marketing platform for their campaigns and newsletters. They provide a turnkey platform and some offer guidance on your marketing campaign, results and the overall effectiveness of your email marketing efforts.

Before you select your email service provider (ESP), consider the following:

 

UNDERSTAND YOUR EMAIL MARKETING NEEDS

Your email service provider should understand your requirements. These requirements include the delivery speed and timing you want, emailing frequency, monthly volume, and segmentation of your email list Considering all of these personalized needs will help you select your email service provider.

 

IP ADDRESS MANAGEMENT AND REPUTATION

An IP address allocation is one of the basic services your ESPs should offer. Your IP address is like a phone number with which your customers communicate with you via the smpt process. If your ESP is not providing a private IP address to you it may be harmful to you. Shared IP addresses with other people can increase confusion for your customers and can get you blacklisted. That will affect the reputation of your company. Ask your ESP to provide you with a private IP address or ask how they maintain the IP blocks reputation.

 

COMPLIANCE WITH EMAIL MARKETING LAWS

ESP’s are also responsible for the compliance of CAN-SPAM act regulation. Can-spam are the laws which are to be followed when using email marketing. These laws include some basic things you have to keep in your mind while email marketing. The points in the laws include: consent of the person you are trying to communicate, using proper wording for your email’s subject, allowing the other person to quite whenever he want to.

 

EMAIL MARKETING TRACKING TOOLS

ESP’s should have a proper system of getting the information about the whole process i.e. the number of people contacted, the content sent to different people, the rate on which the data is sent, the frequency of emails and other. It should provide you with simple statistics so you can have the account of your progress.

 

ESP PRICING STRUCTURE

Your selected ESP should have an affordable and easy to understand pricing plan. Some of the companies offer a free trial period so you can check out the system for a bit. Others have different pricing structures such as a recurring monthly or payment according to the amount of emails sent. Make sure you select an ESP with a pricing plan which fits your needs.

Selecting an ESP is a process which should be wisely done in order to avoid headaches down the road. Once you select a service provider which suits your needs, half of your marketing process will be done.

Originally posted 2016-10-23 13:55:11. Republished by Blog Post Promoter

Should you purchase email lists?

purchase email

Should you purchase email lists?

An often asked question we hear is “should you purchase email lists?” And you will hear different answers depending on who you ask regarding this question. One camp will tell you absolutely not, while the other, usually marketers, data providers, and email service providers will tell you it is OK. As long as you follow some basic rules and the legal guidelines in your location it is generally not an issue.  Continue reading “Should you purchase email lists?”

Originally posted 2016-06-22 06:24:01. Republished by Blog Post Promoter