Simple Tips for Writing Better Email Copy

writing email copy

Simple Tips for Writing Better Email Copy

How to create impactful email copy that gets to the point and boosts conversions.

If you want your brand to stand out in an inbox that’s usually flooded with other emails, you’ll need to have some killer copy to help you out.

Your email copy plays a leading in role in convincing people to open your message and convert. Your recipients will see your subject line and preview text well before they get the chance to enjoy your images and email design so it pays to give your copy some extra attention.

 

Tips for writing email copy that converts

If you’ve started developing your email marketing strategy and would like to get going on your copy, below are a few tips that you can use to make your emails more impactful.

 

Make your email copy scannable

Today’s online user scans almost everything. With our lives being so busy and with so much content to get through, it’s best if your email copy is scannable. Bold key messages and make use of bullet points to draw attention to the most important information.

 

Use images to support your content

One good image can turn an email around completely. You shouldn’t rely on the image to get your message across though; it should simply make your message stand out even more. Make sure that the image has been optimized for the web for a better user experience.

 

Stick to one core message and action

An effective email is brief and gets to the point. Your email should only convey one idea at a time to avoid confusing your recipients and asking too much of them. Use one clear call-to-action so that recipients know exactly what step to take next.

 

Write with your segments in mind

Email list segmentation is an important part of creating more effective campaigns. Once you segment your email list you can create copy that’s much more relevant to each of these segments, copy they’ll be able to relate to.

 

Appeal to their emotions

Use words that appeal to the emotions of your readers to make a bigger impact. Look at the problem that you’re trying to help them solve and think about the emotions they would be feeling to make your copy more relatable.

 

Get personal

Your audience doesn’t want to feel like they are being addressed as a group of people but rather as individuals so make use of words such as ‘you’, ‘me’ and ‘us’ to make your copy sound more personal.

 

Pair your subject line with your preview text

Your subject line and your preview text are the first lines of copy that your recipients will see so make sure that your preview text supports your subject line if you want to encourage more people to open your emails.

 

Use facts and numbers

Don’t make claims in your email copy without backing them up. Make use of facts, numbers and sources to back your claims and make your brand sound more trustworthy.

 

Find your tone of voice

As a marketer, you should already know what your brand values are. Use these values to develop a unique tone of voice that you can use in your email copy. The right tone of voice will again help your recipients relate to your brand and make your copy seem more personal.

 

Don’t forget to test

There is no telling what your target audience will respond to so it’s important to test a few different copy variations to achieve the best possible results.

Originally posted 2018-03-03 19:45:26. Republished by Blog Post Promoter

Where can I find a CEO email list?

CEO email list

Where can I find a CEO email list?

Clients are always asking where they can find a good CEO email list. Executives and decision makers are much sought after when prospecting. Without the contact info for these C-level execs you end up trying to get past the gatekeeper or someone lower on the totem pole who, unless you are very adept at social engineering, ends up blocking access to these individuals. Your message never gets delivered. Sales stagnate and you know how the rest goes. Continue reading “Where can I find a CEO email list?”

Originally posted 2016-06-20 07:09:49. Republished by Blog Post Promoter

How to Choose an Email List Broker

data broker

What to Look For in Email List Brokers

If you are about to begin a direct mail marketing program, there are different tools you will require to increase the potential responses. Where getting the right email list is important, sending the right material is also something on which the results matter a lot. The effectiveness of a direct mailer relies mostly on the content sent or shared to the potential customers. Direct marketing is growing as one of the most popular types of marketing because of the number of people it engages.

There are thousands of different lists in the market these days. Besides consumer lists, there are business lists also which a new business can target. Choosing the right email list brokers is important for the successful completion of the direct marketing campaign. There are tons of list brokers currently operating in the market today so you need to make sure that the one you are choosing has the correct information which is updated and accurate. Here we will discuss three qualities of them that you should seek before choosing one for your marketing campaign.

Experience

There is no shortcut to experience. There are millions of mailing lists available and most of them are not useful because of the outdated information. Experienced mailing list brokers know which lists are tested for successful results. They also know which mailing lists are new in the market which can be targeted for the favorable outcomes.

Reputation

Email list brokers providing different lists like business leads list or free email address lists should have a good repute in the market. Reputation means more than what you expect. IF the broker has a good reputation, it is obvious that he would have the lists having correct and up to date information. Find out about a company’s reputation by asking about their industry memberships and contact those organizations. A brokerage without any industry affiliations is not a good sign. You should save your time and money and find out a list broker that has a nice goodwill in the market so you can get your desired outcomes.

Services

What is the point of getting in touch with email list brokers if the services offered by them are not tailored to your requirements? The best list brokers will offer you services which are personalized for your requirements and give you the list of your potential target customers. They also offer some extra services like little research and creative designs for your content. You should get in touch with one which you think gives value to your campaign and offer services that are suitable for your marketing campaign.

The above are the three traits you should look for in an email list broker. You should remember that you are not doing this for fun but to increase your customer base so get the one with the best email business database.

Originally posted 2017-12-23 22:15:33. Republished by Blog Post Promoter

Why Use Business Leads List

list brokers

Why Use Business Leads List

Every marketing project needs the right resources. Among the assets a skilled marketer is at the top of the pyramid. Financing comes in second place. No project can be taken forward without sufficient pool of finance available. Technology then follows. These days, almost every marketing technique is made successful with the use of technology. Internet and telephone are two of the major applications of technology which are making marketing projects more successful. When all that is in place you can begin your marketing efforts. This is where a business leads list comes into play.

Apart from the above-mentioned items, business leads list is another element that plays a vital role in the success of any marketing campaign. Be it B2C or B2B businesses, the significance of business leads list cannot be denied. It is a need of all companies to continue a strong relation with the existing customers besides making new customers. The business leads list contains all the contact information, names, positions, companies, mailing addresses, email addresses and phone numbers etc. The database may also contain other essential elements like website or zip codes. The items in the business leads list to act like the connecting lines between the sellers and the targeted buyers.

Benefits of Using Business Leads List

Following are some of the best benefits of using a business leads list or free email address list.

Generating Fresh Leads

For any company looking to get new clients, getting the contact information is of high importance. It will enable you to connect with them through various channels like telephone, email, or direct mail etc. A business leads list provides you all the information you need for correspondence with the target customer. You don’t have to waste time looking for people whom you can contact when you have a tailored list of potential new customers.

Saves Time and Money

There are many other costs being incurred by any company so if you have to incur additional costs just to communicate with new clients, it would feel a huge burden on the accounts. Besides just money, your precious time would also go in vain. If you get an email list from list brokers, you can save your time and money to invest in other more productive options.

These are some of the best benefits of using business leads list. There are different email list brokers that you can easily find. However, you should find the one that meets your requirements and provide you with a list that matches your target audience. The list brokers should also respond to all your queries timely and in an easy way so you can act upon the recommendations without wasting further time. Any company needs new customers to keep the growth process alive and reach new heights in the business world.

Originally posted 2017-12-25 15:19:53. Republished by Blog Post Promoter

Choose the Best Email Business Database

why is email marketing important

Choose the Best Email Business Database

If you are looking to do a mail out, a telemarketing campaign or trying to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers. The first step to do is establishing your criteria to get the ideal results. The lists you will use will define the success of your marketing campaign. However, determining the target list is a crucial process and it requires serious attention.

Continue reading “Choose the Best Email Business Database”

Originally posted 2017-02-23 20:56:59. Republished by Blog Post Promoter