Choose the Best Email Business Database

why is email marketing important

Choose the Best Email Business Database

If you are looking to do a mail out, a telemarketing campaign or trying to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers. The first step to do is establishing your criteria to get the ideal results. The lists you will use will define the success of your marketing campaign. However, determining the target list is a crucial process and it requires serious attention.

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Originally posted 2017-02-23 20:56:59. Republished by Blog Post Promoter

Email Marketing 101

FREE Email Address List

Email Marketing 101: Metrics That Matter

The metrics to pay attention to when measuring email marketing success.

So much work goes into developing a successful email campaign. From creating the perfect design and a catchy subject line to making sure that your images stand out as soon as your email is opened, every single element plays a role in the success of your campaigns. The results you see after you send your campaign out however is what really matters.


Tracking email stats

Keeping track of your email campaign results is a crucial step in the email marketing process. Your email stats will help you determine what’s working and what needs to be adjusted.

Investing in an email marketing service that can provide you with detailed reports is one of the best decisions you can make for your business. In the long run, these reports are going to help you increase your turnover and grow your business.


Email metrics that matter

Once you have a detailed report in front of you, what metrics should you be paying attention to in order to adjust and improve your campaigns?


Open Rate

Your open rate is based on the number of people who opened your email versus how many emails you sent out in total. A low open rate could be an indication of two things. Firstly, your subject line could be the reason why recipients aren’t opening your emails. A/B testing your subject lines is the best way to find out what’s working. Your sender address could be another reason why your open rate is low. Recipients usually respond better to addresses that come from a person or a company, no-reply or sales related emails addresses tend have lower open rates.


Click-Through Rate

Your click-through rate tells you how many email recipients clicked through to a landing page on your website. The average click-through rate is generally between 2%-3% but this will also depend on the industry you’re in. A strong click-through rate shows that recipients are interested in what you have to offer and would like to find out more. If you’re seeing a low click-through rate you might want to decide whether your call-to-action is strong and clear enough, and if you are offering the recipients enough value.

In order to improve your click-through rate, set a clear goal before you start developing your next campaign so that your subject line, design, copy, call-to-action and images are all geared towards that particular goal.


Conversion Rate

A conversion rate shows how many email recipients took a specific action on your landing page versus the total number of emails you sent out. Examples of a conversion could be anything from downloading an eBook to buying something from your online store. In order to increase your conversion rates, ensure that the information you have supplied in your email is carried through to your landing page. The user should be very clear on the next step they’re about to take, and should feel comfortable doing so.


Bounce Rate

Your email campaigns should never have a high bounce rate. A high bounce rate is a clear sign that you need to scrub your email list in order to get rid of any invalid or non-existent email address. By not practising email hygiene you’re increasing your chances of being blacklisted and marked as spam. This is one metric that you should always be keeping an eye on.  Implementing a double opt-in process will also help reduce your bounce rate.


Unsubscribe Rate

While it’s quite normal to have some recipients unsubscribe from your email list, if your unsubscribe rate is growing at a rapid pace or it’s increasing monthly, it might be time to change things up. A high unsubscribe rate could be the result of a high email frequency, irrelevant content or the recipient simply not receiving enough value from your mailers. To counteract a high unsubscribe rate try segmenting your email list using subscriber reports so that you can better cater to their individual needs.


Originally posted 2018-02-26 22:01:50. Republished by Blog Post Promoter

The Importance of Opt-In Data

opted in

The Importance of Opt-In Data

Online organizations comprehend the benefit of accessing communication with clients who are directly inspired by their results of services. Opted in data allows companies to effectively communicate and sell.

These business people are always looking for imaginative contrasting options to stay in contact with their clients to upgrade them with new offers, accomplishments, and so on.

Subsequently, building an opted in list should be a nonstop procedure going hand in hand with the periods of setting up and constructing the online business. The multifaceted advantages of doing so are as follows:

  • Customer Base: In spite of them being past the organization’s reach endless potential clients are a critical part of a business person’s core interest. Be that as it may, the focus of every business is attracting clients who can be the main thrust behind organizational growth. It might appear like an implausible dream for some, however an opted in list gives guide access to such high potential prospects. Such a contact list must be created at an early stage. When an online business starts to develop, it would have had changed over these underlying email beneficiaries into long-term clients.


  • Conversion: Most clients subscribe for organization email records after they have officially attempted the organizations products and services. In any case, there are numerous clients who are not by any means sure about their purchase choice however, express their enthusiasm for the organization. Accordingly, email advancements prompt higher transformation rate of these forthcoming clients into genuine deals.


  • Impact: The opted in email programs don’t just fulfill transient objectives of client acquisition. They likewise give the advantage of repeat clients and long haul client relations. Along these lines, opt in lists are a successful apparatus for client relationship administration in online endeavors.

Opt-in Data and CAN-SPAM

The CAN-SPAM Act, a law that sets the standards for business email, sets up necessities for business messages, gives beneficiaries the privilege to have you quit messaging them, and spells out extreme punishments for infringement. Despite its name, the CAN-SPAM Act doesn’t make a difference just to mass email.

It covers every single business message, which the law characterizes as “any electronic mail message the main role of which is the business notice or advancement of a business item or service,” including email that advances content on business sites.

The law makes no special case for business-to-business email. That implies all email, for instance, a message to previous clients declaring another product offering, must agree to the law.

Every different email disregarding the CAN-SPAM Act is liable to punishments of up to $16,000, so resistance can prove to be expensive.

To conclude, those who have opted in can experience numerous benefits whereas CAN-SPAM is a law which enforces strict action against defaulters and wrongdoers.

Many organizations are now urged to use optin data and work and collaborate good data companies. It is imperative they do so because this can lead to higher revenues and a wide range of new contacts that can be beneficial in the future.

Originally posted 2016-10-14 20:53:07. Republished by Blog Post Promoter

Why is Email Marketing Important?

why is email marketing important

Why is Email Marketing Important to your Business?

In today’s day the internet and marketing has become one of the most basic necessities of business. People can network and connect with each other in a matter of seconds. Instead of following traditional methods email marketing is one of the most effective ways used by almost all of the leading companies today. It provides the highest ROI out of all digital forms of advertising and is extremely effective if done right.


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Originally posted 2016-10-25 15:38:44. Republished by Blog Post Promoter

Tower data service

tower data

Find out how our tower data service can skyrocket your sales leads


Here at Lead Source we have what we refer to as the tower data service, so called because of the tiered approach to driving traffic and sales leads. With this service we setup a multiple tiered service for clients and help grow their business to the next level.

The base of the service consists of a massive SEO campaign. Since we are a data and lead company we have teamed up with one of the hottest SEO firms. They undertake this task for us and are experts in their field.  The firm performs a full site audit, implement tools and begin identifying keywords which will bring organic traffic and leads to your business. A serious link building campaign is executed and social media is harnessed for social signals further boosting the effectiveness.

The second tier of our tower data service is helping the client identify their target audience. We then either select one of our existing lists or generate a new one via social media. Once the list is ready, we send out a responsible email campaign to drive traffic and sales to the website.

The top tier of our tower data service is traffic. We use domain redirects and direct traffic from known sources to push visitors to your website. Traffic helps with the SEO campaign and ranking of keywords. Google wants to see a website with traffic in order to give it the green light in regards to SEO.

When you are ready to take your marketing to the next level and close more leads than you ever have reach out and contact us. We can help you achieve your goals and reach the next level in your business.


Originally posted 2016-07-04 04:47:20. Republished by Blog Post Promoter