How Email List Brokers Increase Direct Mail Outcome

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How Email List Brokers Increase Direct Mail Outcome

It is the duty of an experienced and trained list broker to find the suitable names for your direct mailing process. Besides just researching and tailoring names for you, a list broker is a professional individual who is capable of handling all kinds of paperwork and other details needed for acquiring the information. The List builders or list brokers know the industry and contacting one is the certain way of boosting the direct mail results.

Email marketing is one of the most important marketing strategies in current times to generate business leads. It should be conducted properly to make sure that the services enhance the chances of generating more leads. Email list brokers who providing mailing list brokerage services is very important for your project as they ensure that the email business database provided is good enough to help you earn additional returns on your capital investments. The list brokers also assist you in testing your mailing against different lists to make sure you get the best and high earning results.

Before you contact a list broker, you should list down your requirements and identify the audience you want to target. The target audience may be based on age, demographic levels or other criteria. Once you have the list, you should contact the list broker or the mailing list provider. You can tell your requirements and the list broker will come up with names that meet the required criteria. They will do the research on the set criteria and make sure that the names shortlisted have used similar products or services in the past and they are of the same age or demographic level which you have in mind.

There may many things that you might have to consider including your budget. However, what you really need to consider are three basic things. Those things are experience, the reputation of the list broker in the market, and the services they are providing. The email list brokers will come up with business leads list that not just have names but also the information that you can use to communicate to the person. Email broker lists act as a medium between the company and the potential buyers for the purpose of business.

The best list brokers will provide you with an emailing list that has contact numbers, email addresses, postal addresses that are up to date, accurate and authentic. Using the list you can contact the potential buyers easily and increase your chances of earning higher revenues. Email marketing provides the best medium for taking the company to new heights and help you earn higher revenues. This way you can easily reach new levels of success as well as increase your list of customers.

Email marketing is all about making new customers and making new ones. All you have to do is find easy ways to achieve the desired outcome of your marketing campaign and make sure that you are moving in the right direction.

Originally posted 2017-12-23 22:10:47. Republished by Blog Post Promoter

How to Develop a Stronger Email Marketing Strategy for 2017

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How to Develop a Stronger Email Marketing Strategy for 2017

Tips for achieving the best possible email marketing results in 2017 using proven tactics.

Every successful email marketing campaign has a strategy behind it. Without proper planning and a sound strategy you could end up wasting a lot of time, money and resources in the New Year.

An email marketing strategy is more than just setting a few goals and objectives though. You need to clearly map out how you’re going to reach your goals and how you will measure your success.

Back to basics

Before we get into the tactics you need to be using to enhance your email marketing strategy in 2017, let’s get back to some strategy basics.

  1. Set your goals. What are you looking to achieve in 2017? It’s important to know what goals you’re working towards before you begin developing the rest of your strategy and your campaigns.
  2. Conduct a competitor analysis. Who are your main competitors and what have they been up to in 2016? It’s important to identify your competitors’ strengths and weaknesses if you want to be able to stand out.
  3. Define your target audience. Who are the individuals you are looking to speak to? Brands can have more than one target audience, it’s just important to know who they are so that you know how to reach out to them and grab their attention.
  4. Decide which emails you’ll need. When you look at your business as a whole, what types of emails would you need to send out? For example, if you have a newsletter, you will need to send out a welcome email. If you have an online store, think about the emails you’ll need to send out around that.
  5. Create a campaign plan. Create a list of events, sales and holidays that are relevant to your business and brand so that you can start building a content plan. This will ensure that you are communicating with your subscribers on a regular basis, providing them with value and promoting your business at the same time.
  6. Decide on a budget. Based on your email marketing requirements, how much budget will you need to dedicate to your efforts in 2017?

 Tips for creating a stronger email marketing strategy

Now that you’ve laid your foundation, here are a few tips that you can use to create a much stronger strategy.

Segment your subscribers

Bulk email blasts are a thing of the past. If you really want to start sending more relevant emails, take the time to segment your email list. Surprisingly, 9 out of 10 marketers don’t bother with segmentation even though it’s a proven way to increase your open, click-through and engagement rates. You can segment according to demographics, location, job title or industry. It’s all dependant on the data you have available to you.

Design for desktop and mobile

If your emails aren’t mobile friendly you can forget about increasing your conversions in 2017. In 2016, over 50% of all email users used mobile devices to read their emails and there’s no doubt that that number will increase next year. Make sure that you are designing for both desktop and mobile user next year and that you’re testing your emails on multiple devices.

Automate your emails

Email automation not only saves you time and money but it gives your subscribers a more personalized experience with your brand. Automated emails are triggered when a user takes a specific action and really come in handy when you have a very large email database. Welcome emails, cart abandonment emails and subscription renewal reminders are all examples of automated emails.

Test everything

There is no one-size-fits-all solution to email marketing so make 2017 the year that you discover what your subscribers are all about. Find out what makes them tick. Take the time to experiment with email send times, colors, fonts, images and content to find out what’s going to generate the most engagement and conversions.

Take personalization to the next level

Personalization has moved beyond simply addressing a subscriber by name. That is still a personalization tactic that you can use but the rest of your data will come in handy here too. Look at a subscriber’s past purchases or browsing history to make your email content more relevant.

Focus on your previews

Not only is it important to test how your email looks in a preview pane but your pre-header text needs to support your subject line if you want to increase opens. Keep key information and your call-to-action above the fold for maximum impact.

Give your subscribers the power

If you want your brand to come across as more trustworthy, let your subscribers control their preferences. Let them decide how often they would like to hear from you and what content is most important to them. This might even save you some time as their preferences will be readily available to you when you need them for targeting and segmentation purposes.

Make email hygiene second nature

If you want to achieve the best possible deliverability rates in 2017 you need to practice email hygiene on a regular basis. By scrubbing your database you’ll be getting rid of spam traps as well as invalid and non-existent email addresses.

Originally posted 2017-12-26 22:09:35. Republished by Blog Post Promoter

Why You Need A Data Provider

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How a Data Provider Can Help Grow Your Business

Data providers are an essential part of any business and a business can benefit from it indefinitely. The main aim of data providers is to provide your business with relevant data.

There is more than one reason regarding why you need a data provider. Data providers work to provide fresh data that you can use for your business. Moreover, they also provide real-time data that you can use for business intelligence. Data providers work to ensure that they provide data so that you can tailor your business accordingly. Another benefit of getting data is the fact that you can make use of this information and then use it for delivering superior customer service.

Continue reading “Why You Need A Data Provider”

Originally posted 2016-10-10 14:46:17. Republished by Blog Post Promoter

17 Terrific Tactics for Increasing Your Email Clicks

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17 Terrific Tactics for Increasing Your Email Clicks

There are many different ways that you can increase your email click-through rates; here are a few of the best tactics.

Have you ever developed an incredible email campaign only to find that your click-through rates aren’t as high as you thought they would be? It does happen but it’s definitely something that you can easily improve with a few clever yet simple tactics.

1. Include one call-to-action. While it’s definitely ok to display your call-to-action more than once, it’s best to only stick to one type of action. To avoid confusion, only ask your email recipients to perform one action per email.

2. Get to the point. There is still a place for longer emails but when you’re trying to get a recipient to convert it’s best to keep your email copy short if you want it to be effective. Have a user click through to your website if you would really like to give them additional information.

3. Segment that list. The more relevant an email is, the more likely it is that a recipient will open it. Users don’t want to have to read through content that won’t benefit them in some way. By segmenting your list you can make your emails as relevant as possible.

4. Give it some personality. When you develop your email copy, add a bit of your brand’s personality to the mix to make your copy sound more conversational and engaging.

5. Make sure that your emails are responsive. A large percentage of online users access their emails using their mobile devices on a daily basis and this number is only going to continue growing so it’s in your best interest to ensure that your emails are mobile-friendly.

6. Timing is everything. When would a prospect or client be most interested in clicking on a link in your email? Do they have the time and are they in the right frame of mind? Test out your timing to increase your click-through rates.

7. Use their fear of missing out. People hate missing out so throw a bit of urgency into your email to increase your clicks.

8. Give them the option to share. Including social sharing buttons in your emails will not only potentially increase your clicks but your reach too. While one recipient might not be interested in a particular offer, they might know somebody that would be.

9. Personalize your messages. Personalization goes beyond addressing someone by name. You could also start mentioning past downloads, purchases and content they’ve recently read to make your email more relevant.

10. Resend unopened emails. While you should never resend hard bounce emails, if an email has only returned a soft bounce, resend it at a later stage so that you aren’t missing out on any potential clicks.

11. Use video. According to Insivia, using videos in emails increases email click-through rates by up to 300%. If you have the means to create video content, use it in one of your emails to test the results.

12. Don’t make your design overcomplicated. This point fits in with keeping your email copy simple. Keep your design just as simple to avoid overwhelming your recipients.

13. Remove distractions. If you want to keep your recipients focused on your call-to-action, don’t include a menu in your header or any advertising. If you’re sending out a regular newsletter, advertising can be used but keep it to a minimum.

14. Get automated. Automatic email campaigns are highly relevant. The recipient will have just performed a specific action so an automated campaign will send them the right message at exactly the right time.

15. Use action-based calls-to-action. Instead of using the usual Click Here or Read More CTAs, make them more action-based. Use words like Grab, Watch, Shop or Start.

16. Test your frequency. Look at how often you are emailing your clients and whether sending emails more often or a little less changes your click-through rates.

17. Social proof works wonders. Trying to sell a specific product? Include a few testimonials as social proof to increase your clicks.


Originally posted 2018-03-03 19:53:38. Republished by Blog Post Promoter