Simple Tips for Writing Better Email Copy

writing email copy

Simple Tips for Writing Better Email Copy

How to create impactful email copy that gets to the point and boosts conversions.

If you want your brand to stand out in an inbox that’s usually flooded with other emails, you’ll need to have some killer copy to help you out.

Your email copy plays a leading in role in convincing people to open your message and convert. Your recipients will see your subject line and preview text well before they get the chance to enjoy your images and email design so it pays to give your copy some extra attention.

 

Tips for writing email copy that converts

If you’ve started developing your email marketing strategy and would like to get going on your copy, below are a few tips that you can use to make your emails more impactful.

 

Make your email copy scannable

Today’s online user scans almost everything. With our lives being so busy and with so much content to get through, it’s best if your email copy is scannable. Bold key messages and make use of bullet points to draw attention to the most important information.

 

Use images to support your content

One good image can turn an email around completely. You shouldn’t rely on the image to get your message across though; it should simply make your message stand out even more. Make sure that the image has been optimized for the web for a better user experience.

 

Stick to one core message and action

An effective email is brief and gets to the point. Your email should only convey one idea at a time to avoid confusing your recipients and asking too much of them. Use one clear call-to-action so that recipients know exactly what step to take next.

 

Write with your segments in mind

Email list segmentation is an important part of creating more effective campaigns. Once you segment your email list you can create copy that’s much more relevant to each of these segments, copy they’ll be able to relate to.

 

Appeal to their emotions

Use words that appeal to the emotions of your readers to make a bigger impact. Look at the problem that you’re trying to help them solve and think about the emotions they would be feeling to make your copy more relatable.

 

Get personal

Your audience doesn’t want to feel like they are being addressed as a group of people but rather as individuals so make use of words such as ‘you’, ‘me’ and ‘us’ to make your copy sound more personal.

 

Pair your subject line with your preview text

Your subject line and your preview text are the first lines of copy that your recipients will see so make sure that your preview text supports your subject line if you want to encourage more people to open your emails.

 

Use facts and numbers

Don’t make claims in your email copy without backing them up. Make use of facts, numbers and sources to back your claims and make your brand sound more trustworthy.

 

Find your tone of voice

As a marketer, you should already know what your brand values are. Use these values to develop a unique tone of voice that you can use in your email copy. The right tone of voice will again help your recipients relate to your brand and make your copy seem more personal.

 

Don’t forget to test

There is no telling what your target audience will respond to so it’s important to test a few different copy variations to achieve the best possible results.

Originally posted 2018-03-03 19:45:26. Republished by Blog Post Promoter

Acquiring exact data is critical for your campaign

list brokers

Acquiring the exact data is critical for your campaign

When setting up an email marketing campaign having the exact data is crucial to your success. You are looking for very targeted data with your prospect or ideal client in mind. This is no longer the Wild West of email marketing anymore where you blast of millions of records and hope to make sales. You need to find the exact data or list that holds your target audience. If you are targeting vape products you would purchase a list of smokers as an example, not a list of top level executives. Not to say you may not make sales, or that C level execs don’t like to vape, but the potential for complaints will be higher and targeting will not have the accuracy you are looking for.

Continue reading “Acquiring exact data is critical for your campaign”

Originally posted 2016-06-27 02:07:48. Republished by Blog Post Promoter

Stock Leads for your Business

stock leads

Stock Leads are Crucial for Client Acquisition

Stock leads are an essential part of your sales pipeline if you are a broker, in securities, or manage client funds. Fresh leads are a crucial piece of the equation to build your client base. Unless you are a well known and established in the financial community these clients do not walk in off the street and hand over their portfolios. You need to seek them out and always be closing. We all know this in sales. It is the hardest part of the job and the reason so many fail.

Here at Lead Source we know how important it is to keep your pipeline or CRM full of incoming leads. It is what sets us apart from the others and we can help you implement a solution or deliver leads directly to you so you can concentrate on what you do best – close the sale and manage investments. Let us take care of the leads while you build your client base and grow your business.

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Originally posted 2016-07-17 19:08:16. Republished by Blog Post Promoter

The Importance of Opt-In Data

opted in

The Importance of Opt-In Data

Online organizations comprehend the benefit of accessing communication with clients who are directly inspired by their results of services. Opted in data allows companies to effectively communicate and sell.

These business people are always looking for imaginative contrasting options to stay in contact with their clients to upgrade them with new offers, accomplishments, and so on.

Subsequently, building an opted in list should be a nonstop procedure going hand in hand with the periods of setting up and constructing the online business. The multifaceted advantages of doing so are as follows:

  • Customer Base: In spite of them being past the organization’s reach endless potential clients are a critical part of a business person’s core interest. Be that as it may, the focus of every business is attracting clients who can be the main thrust behind organizational growth. It might appear like an implausible dream for some, however an opted in list gives guide access to such high potential prospects. Such a contact list must be created at an early stage. When an online business starts to develop, it would have had changed over these underlying email beneficiaries into long-term clients.

 

  • Conversion: Most clients subscribe for organization email records after they have officially attempted the organizations products and services. In any case, there are numerous clients who are not by any means sure about their purchase choice however, express their enthusiasm for the organization. Accordingly, email advancements prompt higher transformation rate of these forthcoming clients into genuine deals.

 

  • Impact: The opted in email programs don’t just fulfill transient objectives of client acquisition. They likewise give the advantage of repeat clients and long haul client relations. Along these lines, opt in lists are a successful apparatus for client relationship administration in online endeavors.

Opt-in Data and CAN-SPAM

The CAN-SPAM Act, a law that sets the standards for business email, sets up necessities for business messages, gives beneficiaries the privilege to have you quit messaging them, and spells out extreme punishments for infringement. Despite its name, the CAN-SPAM Act doesn’t make a difference just to mass email.

It covers every single business message, which the law characterizes as “any electronic mail message the main role of which is the business notice or advancement of a business item or service,” including email that advances content on business sites.

The law makes no special case for business-to-business email. That implies all email, for instance, a message to previous clients declaring another product offering, must agree to the law.

Every different email disregarding the CAN-SPAM Act is liable to punishments of up to $16,000, so resistance can prove to be expensive.

To conclude, those who have opted in can experience numerous benefits whereas CAN-SPAM is a law which enforces strict action against defaulters and wrongdoers.

Many organizations are now urged to use optin data and work and collaborate good data companies. It is imperative they do so because this can lead to higher revenues and a wide range of new contacts that can be beneficial in the future.

Originally posted 2016-10-14 20:53:07. Republished by Blog Post Promoter

How to Create a Memorable Welcome Email

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How to Create a Memorable Welcome Email

A welcome email is an important campaign for all businesses, here’s how to make yours great.

A brand’s welcome email serves as a first impression. Thanking your customers for their support and acknowledging them as new subscribers gets your relationships off to a good start.

A recent study by Return Path shows that welcome emails have a 42% higher read rate than the average email, making this one of the most important automated campaigns that a business can send.

The beauty of a welcome email is that it’s simple to setup and it doesn’t require a lot of copy or an intricate design, yet it’s an email that can drastically improve your conversion rates and grow your brand.

 

Tips for creating an impactful welcome email

If you really want your welcome email to stand out, here are a few helpful tips.

  • Use the right ‘from’ address

In order to avoid any confusion, use a ‘from’ email address that’s easily recognizable. When a recipient can’t immediately tell who an email is from there’s a good chance they will ignore it or simply delete it.

  • Be timely

Your welcome email should reach your new subscriber within a few hours. When a welcome email is only received the day after someone signs up, it doesn’t have as big an impact.

  • Stay true to your brand

The reason why someone signs up for your emails is because they can relate to your brand, find your content or products interesting and would like to hear from you on a regular basis. Make sure that you’re incorporating your brand’s unique personality and values into your emails, including your welcome email. It helps get subscribers excited about your future emails.

  • Deliver on your promises

If you’re going to be offering an incentive for signing up, make sure that the offer can be redeemed in your welcome email. Don’t send this in a separate campaign as it might cause the user to change their mind about subscribing when you don’t deliver on your promise.

  • Make it personal

This welcome email is all about your new subscriber so personalize your email by addressing them by name. Most businesses ask for a name, surname and email address during sign-up so you should have this information available to you already.

  • Drive traffic to your other platforms

Your welcome email is the perfect opportunity to tell new subscribers about your social media pages or to send them to your website. You shouldn’t overwhelm them with too much information though so stick to one or two links or calls-to-action.

  • Create a simple subject line

Your subject line is another aspect that can be used to help subscribers recognize who your email is from and to encourage opens. Create an engaging subject line that gets to the point.

  • Use amazing images

Since your welcome email should be short and sweet, make use of one or two amazing images to grab your audiences’ attention and set the tone for future emails. A picture really is worth a thousand words.

  • Set expectations

Use your welcome email to give your subscribers a better idea of what they can expect from you going forward. Tell them how often they’ll be hearing from your brand and what content they can expect.

  • Don’t forget an unsubscribe link

Even though you are confirming a new subscription, you should always include an unsubscribe link to increase trust and to avoid being blacklisted.

 

Originally posted 2018-03-07 21:00:05. Republished by Blog Post Promoter