How to Create a Memorable Welcome Email

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How to Create a Memorable Welcome Email

A welcome email is an important campaign for all businesses, here’s how to make yours great.

A brand’s welcome email serves as a first impression. Thanking your customers for their support and acknowledging them as new subscribers gets your relationships off to a good start.

A recent study by Return Path shows that welcome emails have a 42% higher read rate than the average email, making this one of the most important automated campaigns that a business can send.

The beauty of a welcome email is that it’s simple to setup and it doesn’t require a lot of copy or an intricate design, yet it’s an email that can drastically improve your conversion rates and grow your brand.


Tips for creating an impactful welcome email

If you really want your welcome email to stand out, here are a few helpful tips.

  • Use the right ‘from’ address

In order to avoid any confusion, use a ‘from’ email address that’s easily recognizable. When a recipient can’t immediately tell who an email is from there’s a good chance they will ignore it or simply delete it.

  • Be timely

Your welcome email should reach your new subscriber within a few hours. When a welcome email is only received the day after someone signs up, it doesn’t have as big an impact.

  • Stay true to your brand

The reason why someone signs up for your emails is because they can relate to your brand, find your content or products interesting and would like to hear from you on a regular basis. Make sure that you’re incorporating your brand’s unique personality and values into your emails, including your welcome email. It helps get subscribers excited about your future emails.

  • Deliver on your promises

If you’re going to be offering an incentive for signing up, make sure that the offer can be redeemed in your welcome email. Don’t send this in a separate campaign as it might cause the user to change their mind about subscribing when you don’t deliver on your promise.

  • Make it personal

This welcome email is all about your new subscriber so personalize your email by addressing them by name. Most businesses ask for a name, surname and email address during sign-up so you should have this information available to you already.

  • Drive traffic to your other platforms

Your welcome email is the perfect opportunity to tell new subscribers about your social media pages or to send them to your website. You shouldn’t overwhelm them with too much information though so stick to one or two links or calls-to-action.

  • Create a simple subject line

Your subject line is another aspect that can be used to help subscribers recognize who your email is from and to encourage opens. Create an engaging subject line that gets to the point.

  • Use amazing images

Since your welcome email should be short and sweet, make use of one or two amazing images to grab your audiences’ attention and set the tone for future emails. A picture really is worth a thousand words.

  • Set expectations

Use your welcome email to give your subscribers a better idea of what they can expect from you going forward. Tell them how often they’ll be hearing from your brand and what content they can expect.

  • Don’t forget an unsubscribe link

Even though you are confirming a new subscription, you should always include an unsubscribe link to increase trust and to avoid being blacklisted.


Originally posted 2018-03-07 21:00:05. Republished by Blog Post Promoter

The Importance of Opt-In Data

opted in

The Importance of Opt-In Data

Online organizations comprehend the benefit of accessing communication with clients who are directly inspired by their results of services. Opted in data allows companies to effectively communicate and sell.

These business people are always looking for imaginative contrasting options to stay in contact with their clients to upgrade them with new offers, accomplishments, and so on.

Subsequently, building an opted in list should be a nonstop procedure going hand in hand with the periods of setting up and constructing the online business. The multifaceted advantages of doing so are as follows:

  • Customer Base: In spite of them being past the organization’s reach endless potential clients are a critical part of a business person’s core interest. Be that as it may, the focus of every business is attracting clients who can be the main thrust behind organizational growth. It might appear like an implausible dream for some, however an opted in list gives guide access to such high potential prospects. Such a contact list must be created at an early stage. When an online business starts to develop, it would have had changed over these underlying email beneficiaries into long-term clients.


  • Conversion: Most clients subscribe for organization email records after they have officially attempted the organizations products and services. In any case, there are numerous clients who are not by any means sure about their purchase choice however, express their enthusiasm for the organization. Accordingly, email advancements prompt higher transformation rate of these forthcoming clients into genuine deals.


  • Impact: The opted in email programs don’t just fulfill transient objectives of client acquisition. They likewise give the advantage of repeat clients and long haul client relations. Along these lines, opt in lists are a successful apparatus for client relationship administration in online endeavors.

Opt-in Data and CAN-SPAM

The CAN-SPAM Act, a law that sets the standards for business email, sets up necessities for business messages, gives beneficiaries the privilege to have you quit messaging them, and spells out extreme punishments for infringement. Despite its name, the CAN-SPAM Act doesn’t make a difference just to mass email.

It covers every single business message, which the law characterizes as “any electronic mail message the main role of which is the business notice or advancement of a business item or service,” including email that advances content on business sites.

The law makes no special case for business-to-business email. That implies all email, for instance, a message to previous clients declaring another product offering, must agree to the law.

Every different email disregarding the CAN-SPAM Act is liable to punishments of up to $16,000, so resistance can prove to be expensive.

To conclude, those who have opted in can experience numerous benefits whereas CAN-SPAM is a law which enforces strict action against defaulters and wrongdoers.

Many organizations are now urged to use optin data and work and collaborate good data companies. It is imperative they do so because this can lead to higher revenues and a wide range of new contacts that can be beneficial in the future.

Originally posted 2016-10-14 20:53:07. Republished by Blog Post Promoter

How Email List Brokers Increase Direct Mail Outcome

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How Email List Brokers Increase Direct Mail Outcome

It is the duty of an experienced and trained list broker to find the suitable names for your direct mailing process. Besides just researching and tailoring names for you, a list broker is a professional individual who is capable of handling all kinds of paperwork and other details needed for acquiring the information. The List builders or list brokers know the industry and contacting one is the certain way of boosting the direct mail results.

Email marketing is one of the most important marketing strategies in current times to generate business leads. It should be conducted properly to make sure that the services enhance the chances of generating more leads. Email list brokers who providing mailing list brokerage services is very important for your project as they ensure that the email business database provided is good enough to help you earn additional returns on your capital investments. The list brokers also assist you in testing your mailing against different lists to make sure you get the best and high earning results.

Before you contact a list broker, you should list down your requirements and identify the audience you want to target. The target audience may be based on age, demographic levels or other criteria. Once you have the list, you should contact the list broker or the mailing list provider. You can tell your requirements and the list broker will come up with names that meet the required criteria. They will do the research on the set criteria and make sure that the names shortlisted have used similar products or services in the past and they are of the same age or demographic level which you have in mind.

There may many things that you might have to consider including your budget. However, what you really need to consider are three basic things. Those things are experience, the reputation of the list broker in the market, and the services they are providing. The email list brokers will come up with business leads list that not just have names but also the information that you can use to communicate to the person. Email broker lists act as a medium between the company and the potential buyers for the purpose of business.

The best list brokers will provide you with an emailing list that has contact numbers, email addresses, postal addresses that are up to date, accurate and authentic. Using the list you can contact the potential buyers easily and increase your chances of earning higher revenues. Email marketing provides the best medium for taking the company to new heights and help you earn higher revenues. This way you can easily reach new levels of success as well as increase your list of customers.

Email marketing is all about making new customers and making new ones. All you have to do is find easy ways to achieve the desired outcome of your marketing campaign and make sure that you are moving in the right direction.

Originally posted 2017-12-23 22:10:47. Republished by Blog Post Promoter

Reasons for Selecting Email Mailing List Broker

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Reasons for Selecting Email Mailing List Broker

Having trouble finding the best email mailing list? Do you know why email mailing list is important for your business? Here are the best email list provider and reasons why you choose us. We make sure the list you are provided is according to your requirements. Email list contains the names of people and their current email addresses.

Let’s take a look at the reasons why you should choose us.


High-Quality Data

When you get your email list from us you can relax as we offer you the most accurate and updated email data.

We collect the data from highest quality data sources that include:

  • Reporting agencies
  • Financial institutions
  • Business publications
  • County Courthouse records
  • Utility companies
  • Telephone directories.

Regularly Updated

Our team updates the email list regularly and we deploy extensive updating process for every list we deliver. For the integrity of our email data, we use every data source update. These includes:

  • Telephone verification
  • Surveys

Our email list has 0% chances of landing into the consumer’s spam box. All the updates and data process is useless without the ability to target effectively. We go the extra mile to provide you the most detailed list of emails.


We specialize in an extensive range of specialty databases, we make you are provided with the right target market email mailing list. Here are some of our popular files:

  • Doctors
  • Golfers
  • Hunters
  • Human resource
  • Insurance agents
  • Investors
  • Nurses
  • Lawyers
  • Schools
  • Travelers
  • Students

Benefits of Email Lists

Here are some benefits of having email mailing list.

Keep your Clients Updated

An email newsletter is a great way to keep your clients up to date with what is new with your business. You can share with your customers what you are working on. Through the newsletter, you can tell them about your products, programs, and services. It is a great method to entice them to buy from you. With the help of email mailing list, you can have easy and quick access to right email addresses.

Increases Credibility

It is important to send a newsletter via email that is relevant and full of value. This helps you earn the trust of new prospects and expand your trust with older consumers. As result of this, it is easy for you to promote and sell your products and services. When you have an email list it will save your time and you won’t be wasting your time with the wrong audience.

Reach Wider Audience

When you choose email marketing you can easily reach a wider range of audience. The email list provided to you is according to your business. When you reach wider target audience you have increased the chance of turning new prospects in returning customers.

Overall, email mailing list is the best way to reach a wider range of audience within less time. You can share content, promotions, use it to engage customers and keep them excited. Along with this, you can share company updates and give access to exclusive content.




Originally posted 2017-12-18 17:34:21. Republished by Blog Post Promoter

Make Use of Email List Brokers

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Make Use of Email List Brokers

Starting a new business is not a walk in the park. There are tons of challenges waiting for you with open arms especially if the budget is limited. Besides dealing with other matters, the important one is to attract new customers. With limited budget or finance available, it becomes a daunting task for the business owner. In this regard, mailing lists are very helpful. Companies can promote their products and services among targeted customers in concerned demographics and defined profiles. When choosing list brokers, businesses should make sure that the company of list brokers they are choosing is dependable. There are three basic traits one should look for in choosing a list broker’s company which are experience, service, and reputation. Follow us on the path to selecting the right email list brokers partner.

The brokers will help you with the list of the target customers and do the research of collecting names, addresses, phone numbers, email addresses and other relevant data or correspondence information of your prospects. The businesses attracted in direct marketing campaigns get these mailing lists from the list broker companies. It is, however, advisable for small business owners to hire email list brokers who are acquainted with the list of their industries or sectors.

The lists acquired from the email list brokers can be used to attract and engage new customers and keep in touch with the existing ones. The information on the email business database or business leads list needs to be updated so that you can get in touch with the right audience. Not only just names need to be updated but all the information including the email addresses and telephone numbers should also be accurate. Experienced list brokers will do extensive research for you to come up with a tailored list for you.

Some companies or businessmen try to save a very little amount of money and compile the email list on their own using the help of their family or friends. The list compiled in this manner is very short and may not be as accurate as the business demands. The email list compiled through the email list brokers is accurate and authentic and they know which customers have used the similar product or service before. They may charge you a little amount of money but you can earn huge amounts of revenues later on.

When buying the list from mailing list brokers, you should ascertain that the list contains all valid information. You should know that it is the list brokers’ duty to search for the authenticity of the list. Similarly, when using email lists, avoid sending junk emails because this will hurt the company reputation and would have a negative impact on the company’s goodwill. People might consider emails received in this way as spam. Use only genuine and up to date list brokers that help you target suitable customers.

Originally posted 2017-12-25 15:21:57. Republished by Blog Post Promoter