How to Develop a Stronger Email Marketing Strategy for 2017

data intelligence

How to Develop a Stronger Email Marketing Strategy for 2017

Tips for achieving the best possible email marketing results in 2017 using proven tactics.

Every successful email marketing campaign has a strategy behind it. Without proper planning and a sound strategy you could end up wasting a lot of time, money and resources in the New Year.

An email marketing strategy is more than just setting a few goals and objectives though. You need to clearly map out how you’re going to reach your goals and how you will measure your success.

Back to basics

Before we get into the tactics you need to be using to enhance your email marketing strategy in 2017, let’s get back to some strategy basics.

  1. Set your goals. What are you looking to achieve in 2017? It’s important to know what goals you’re working towards before you begin developing the rest of your strategy and your campaigns.
  2. Conduct a competitor analysis. Who are your main competitors and what have they been up to in 2016? It’s important to identify your competitors’ strengths and weaknesses if you want to be able to stand out.
  3. Define your target audience. Who are the individuals you are looking to speak to? Brands can have more than one target audience, it’s just important to know who they are so that you know how to reach out to them and grab their attention.
  4. Decide which emails you’ll need. When you look at your business as a whole, what types of emails would you need to send out? For example, if you have a newsletter, you will need to send out a welcome email. If you have an online store, think about the emails you’ll need to send out around that.
  5. Create a campaign plan. Create a list of events, sales and holidays that are relevant to your business and brand so that you can start building a content plan. This will ensure that you are communicating with your subscribers on a regular basis, providing them with value and promoting your business at the same time.
  6. Decide on a budget. Based on your email marketing requirements, how much budget will you need to dedicate to your efforts in 2017?

 Tips for creating a stronger email marketing strategy

Now that you’ve laid your foundation, here are a few tips that you can use to create a much stronger strategy.

Segment your subscribers

Bulk email blasts are a thing of the past. If you really want to start sending more relevant emails, take the time to segment your email list. Surprisingly, 9 out of 10 marketers don’t bother with segmentation even though it’s a proven way to increase your open, click-through and engagement rates. You can segment according to demographics, location, job title or industry. It’s all dependant on the data you have available to you.

Design for desktop and mobile

If your emails aren’t mobile friendly you can forget about increasing your conversions in 2017. In 2016, over 50% of all email users used mobile devices to read their emails and there’s no doubt that that number will increase next year. Make sure that you are designing for both desktop and mobile user next year and that you’re testing your emails on multiple devices.

Automate your emails

Email automation not only saves you time and money but it gives your subscribers a more personalized experience with your brand. Automated emails are triggered when a user takes a specific action and really come in handy when you have a very large email database. Welcome emails, cart abandonment emails and subscription renewal reminders are all examples of automated emails.

Test everything

There is no one-size-fits-all solution to email marketing so make 2017 the year that you discover what your subscribers are all about. Find out what makes them tick. Take the time to experiment with email send times, colors, fonts, images and content to find out what’s going to generate the most engagement and conversions.

Take personalization to the next level

Personalization has moved beyond simply addressing a subscriber by name. That is still a personalization tactic that you can use but the rest of your data will come in handy here too. Look at a subscriber’s past purchases or browsing history to make your email content more relevant.

Focus on your previews

Not only is it important to test how your email looks in a preview pane but your pre-header text needs to support your subject line if you want to increase opens. Keep key information and your call-to-action above the fold for maximum impact.

Give your subscribers the power

If you want your brand to come across as more trustworthy, let your subscribers control their preferences. Let them decide how often they would like to hear from you and what content is most important to them. This might even save you some time as their preferences will be readily available to you when you need them for targeting and segmentation purposes.

Make email hygiene second nature

If you want to achieve the best possible deliverability rates in 2017 you need to practice email hygiene on a regular basis. By scrubbing your database you’ll be getting rid of spam traps as well as invalid and non-existent email addresses.

Originally posted 2017-12-26 22:09:35. Republished by Blog Post Promoter

Why You Need A Data Provider

data providers

How a Data Provider Can Help Grow Your Business

Data providers are an essential part of any business and a business can benefit from it indefinitely. The main aim of data providers is to provide your business with relevant data.

There is more than one reason regarding why you need a data provider. Data providers work to provide fresh data that you can use for your business. Moreover, they also provide real-time data that you can use for business intelligence. Data providers work to ensure that they provide data so that you can tailor your business accordingly. Another benefit of getting data is the fact that you can make use of this information and then use it for delivering superior customer service.

Continue reading “Why You Need A Data Provider”

Originally posted 2016-10-10 14:46:17. Republished by Blog Post Promoter

17 Terrific Tactics for Increasing Your Email Clicks

email traffic clicks

17 Terrific Tactics for Increasing Your Email Clicks

There are many different ways that you can increase your email click-through rates; here are a few of the best tactics.

Have you ever developed an incredible email campaign only to find that your click-through rates aren’t as high as you thought they would be? It does happen but it’s definitely something that you can easily improve with a few clever yet simple tactics.

1. Include one call-to-action. While it’s definitely ok to display your call-to-action more than once, it’s best to only stick to one type of action. To avoid confusion, only ask your email recipients to perform one action per email.

2. Get to the point. There is still a place for longer emails but when you’re trying to get a recipient to convert it’s best to keep your email copy short if you want it to be effective. Have a user click through to your website if you would really like to give them additional information.

3. Segment that list. The more relevant an email is, the more likely it is that a recipient will open it. Users don’t want to have to read through content that won’t benefit them in some way. By segmenting your list you can make your emails as relevant as possible.

4. Give it some personality. When you develop your email copy, add a bit of your brand’s personality to the mix to make your copy sound more conversational and engaging.

5. Make sure that your emails are responsive. A large percentage of online users access their emails using their mobile devices on a daily basis and this number is only going to continue growing so it’s in your best interest to ensure that your emails are mobile-friendly.

6. Timing is everything. When would a prospect or client be most interested in clicking on a link in your email? Do they have the time and are they in the right frame of mind? Test out your timing to increase your click-through rates.

7. Use their fear of missing out. People hate missing out so throw a bit of urgency into your email to increase your clicks.

8. Give them the option to share. Including social sharing buttons in your emails will not only potentially increase your clicks but your reach too. While one recipient might not be interested in a particular offer, they might know somebody that would be.

9. Personalize your messages. Personalization goes beyond addressing someone by name. You could also start mentioning past downloads, purchases and content they’ve recently read to make your email more relevant.

10. Resend unopened emails. While you should never resend hard bounce emails, if an email has only returned a soft bounce, resend it at a later stage so that you aren’t missing out on any potential clicks.

11. Use video. According to Insivia, using videos in emails increases email click-through rates by up to 300%. If you have the means to create video content, use it in one of your emails to test the results.

12. Don’t make your design overcomplicated. This point fits in with keeping your email copy simple. Keep your design just as simple to avoid overwhelming your recipients.

13. Remove distractions. If you want to keep your recipients focused on your call-to-action, don’t include a menu in your header or any advertising. If you’re sending out a regular newsletter, advertising can be used but keep it to a minimum.

14. Get automated. Automatic email campaigns are highly relevant. The recipient will have just performed a specific action so an automated campaign will send them the right message at exactly the right time.

15. Use action-based calls-to-action. Instead of using the usual Click Here or Read More CTAs, make them more action-based. Use words like Grab, Watch, Shop or Start.

16. Test your frequency. Look at how often you are emailing your clients and whether sending emails more often or a little less changes your click-through rates.

17. Social proof works wonders. Trying to sell a specific product? Include a few testimonials as social proof to increase your clicks.

 

Originally posted 2018-03-03 19:53:38. Republished by Blog Post Promoter

Choose the Best Email Lists for Sale

list brokers

Choose the Right List Broker for the Best Email Lists for Sale

Are you looking for email lists for sale? Do you know the benefits of email lists? We are here to help you. We provide you the most accurate email lists for sale. The email list is simply a list of names of people and their email addresses. With the help of this, you can send them promotions and updates of your business through email.

We find the best marketing lists for you so you can have increased ROI. We are list brokers this means we don’t own any data. The reason behind this is that owning a list is a conflict of interest. The same list may not be suitable for all, we offer you an extensive collection of the best data available.

Moreover, you can save money and time. We have a good relationship with the best list providers that offer us 40% discount. The email lists for sale that are available for you are on discount. This way you can save money and time.

What makes us special is that our job is not finished by just finding the list. We manage the process from finding the best list to testing, deployment, and results reporting.

Do you know the benefits of an email list? Read further to find the benefits of email lists for businesses.

 

Importance of Email Lists

The subscribers join your email list from your website and verify their identity through clicking on a link. The reason is that they are exceedingly interested in what you have to offer. In the USA, the email marketing on average sees a 4300% return on Investment (ROI) for businesses. Email lists get 10 times higher conversions. This will make sense if you look at the benefits of email.

Personal

Email lets you get in the user’s inbox and this makes it direct, causal and personal. There is no ranking system that can limit your reach.

Purposeful

In order to get your email, the user must sign up for your email list. They must confirm their email address as well. The users are interested in hearing from you and are more interested in your message.

Targeted

You can easily deliver them highly relevant content and offers in order to get better results.

Own your Email list

There is a possibility the policies of social networking sites will change. Your social media campaigns will be wasted. But the email list you own will not impact by other businesses decisions.

One-on-one

Users read their emails in the privacy of their inbox. They can ask questions directly in private with confidence. As result, it assists in building trust and connection.

This is the reason why smart business in the world has email list. We offer you a chance to get the best email lists for sale.

Therefore, most of the large businesses learned this lesson a long time ago. They know that email marketing is the best long term investment. Work with us and get the best email lists for sale. Contact us or visit our website for more details on email lists for sale.

Originally posted 2017-12-18 17:23:10. Republished by Blog Post Promoter

Simple Tips for Writing Better Email Copy

writing email copy

Simple Tips for Writing Better Email Copy

How to create impactful email copy that gets to the point and boosts conversions.

If you want your brand to stand out in an inbox that’s usually flooded with other emails, you’ll need to have some killer copy to help you out.

Your email copy plays a leading in role in convincing people to open your message and convert. Your recipients will see your subject line and preview text well before they get the chance to enjoy your images and email design so it pays to give your copy some extra attention.

 

Tips for writing email copy that converts

If you’ve started developing your email marketing strategy and would like to get going on your copy, below are a few tips that you can use to make your emails more impactful.

 

Make your email copy scannable

Today’s online user scans almost everything. With our lives being so busy and with so much content to get through, it’s best if your email copy is scannable. Bold key messages and make use of bullet points to draw attention to the most important information.

 

Use images to support your content

One good image can turn an email around completely. You shouldn’t rely on the image to get your message across though; it should simply make your message stand out even more. Make sure that the image has been optimized for the web for a better user experience.

 

Stick to one core message and action

An effective email is brief and gets to the point. Your email should only convey one idea at a time to avoid confusing your recipients and asking too much of them. Use one clear call-to-action so that recipients know exactly what step to take next.

 

Write with your segments in mind

Email list segmentation is an important part of creating more effective campaigns. Once you segment your email list you can create copy that’s much more relevant to each of these segments, copy they’ll be able to relate to.

 

Appeal to their emotions

Use words that appeal to the emotions of your readers to make a bigger impact. Look at the problem that you’re trying to help them solve and think about the emotions they would be feeling to make your copy more relatable.

 

Get personal

Your audience doesn’t want to feel like they are being addressed as a group of people but rather as individuals so make use of words such as ‘you’, ‘me’ and ‘us’ to make your copy sound more personal.

 

Pair your subject line with your preview text

Your subject line and your preview text are the first lines of copy that your recipients will see so make sure that your preview text supports your subject line if you want to encourage more people to open your emails.

 

Use facts and numbers

Don’t make claims in your email copy without backing them up. Make use of facts, numbers and sources to back your claims and make your brand sound more trustworthy.

 

Find your tone of voice

As a marketer, you should already know what your brand values are. Use these values to develop a unique tone of voice that you can use in your email copy. The right tone of voice will again help your recipients relate to your brand and make your copy seem more personal.

 

Don’t forget to test

There is no telling what your target audience will respond to so it’s important to test a few different copy variations to achieve the best possible results.

Originally posted 2018-03-03 19:45:26. Republished by Blog Post Promoter